Show Notes
Brad Bowen welcomes Michael O’Neill of Whitetail Rage to talk about the hunting-scent business and how it grew after Michael and his sons bought it from its previous owner. Michael explains that the company has expanded from a small range of urine products into new cover scents and scrape-rope kits, while growing its retail presence and launching a website.
A major focus is freshness and proper storage. Michael says heat and air can break down urine, so he keeps it refrigerated, ships it cold, and advises hunters not to heat or freeze it. The group discusses how to use buck and doe scents, scent wicks, mock scrapes, and scrape ropes, including placing ropes low enough for deer of different sizes to reach. They also share common mistakes, like spraying while standing downwind.
The conversation turns to hunting strategy: where to place scent around a stand, how wind and weather affect scent travel, and how timing can influence whether hunters use buck scent or doe estrus. Michael shares a story about a buck responding to scent, while the hosts discuss their own experiences, including a steep deer drag and the challenge of hunting around limited access and changing deer movement.
The episode closes with funny and dramatic hunting stories, including Michael’s account of finishing a wounded doe with a rock after his gun malfunctioned. The group also talks about family involvement in the business, social media, supporting smaller hunting companies, and the enjoyment of time in the woods—even when a shot is missed. They end by encouraging listeners to share their hunting stories and take young people hunting.
