This Dan talks with Kevin Harlander of First Lite about their new products and how to use their products in both eastern and western hunts. Kevin talks about how they choose what direction they want to go before designing and launching a new product or product line. He then explains why quality of material is of up the upmost importance for their garments and and their durability. Kevin also breaks down how you can build your own layering system for multiple hunting scenarios for different species. Excellent episode with tons of great information.