This week on The Average Conservationist Podcast, Marcus welcomes in David Linn. David is the founder of 2% Certified Viriditi, which is based out of Little Rock, Arkansas. Viriditiis a brand strategy design consultancy that focuses on helping brands in the outdoor space to connect with their customers and really help them find that connection to the brand. Growing up in Arkansas, the outdoors has always been a big part of life for David, and when he decided to start Viriditi, he knew that giving back was something that needed to be a part of the business. If you own a business and are looking for help to take that next step in connecting with your customer base, be sure and check out Viriditiand all that they offer.