Huntworth Hunting Gear

Show Notes

On this episode of the Hunting Gear Podcast, Dan is joined by Tracy Breen of Huntworth to talk about their lineup of hunting clothing. Tracy kicks off the show by talking about Huntworths history and how they evolved from a glove manufacturer to having several light, medium, and heavyweight options for all types of hunting conditions. Tracy also talks about how their camo patterns were created and how they use customer feedback to make adjustments to their garments. Great conversation about their materials, who their demographic is, and why they feel they have some of the best gear in the industry.

Show Transcript

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All right, everybody. Welcome back to the Hunting Gear podcast. I'm your host, Dan Johnson, and today we're gonna be talking with Tracy Breen of Hunt Worth and the topics of conversation that we're gonna be discussing today. Company history. We're gonna talk about their materials. We're gonna talk about who their demographic is.

We're gonna talk about a little bit of [00:01:00] layering how they decide what garments to make. And one thing that I really find interesting is how they make design changes two, to their products through the people who use them. And so if enough, for example the example you'll hear is about a zipper.

Enough people think the zipper is garbage. They go out and the next year they got a new zipper on it. Or cus So customer feedback and the people who use their products are part of the change process. And I think that's awesome because sometimes you can get a company who the designers are like, Hey man, this is the best, this is the best of the best.

And they don't take any customer feedback. And I don't know if it's ego or what it is, but I like I like the way Hunt, hunt worth operates and to be completely honest on the nine Finger Chronicle side I think I'm gonna [00:02:00] be wearing some of their gear this year in a partnership that we're gonna be doing.

And so I'm looking forward to testing it out. I know in previous episodes I've talked about just liking solid colors. It looks like they have some solid colors that I'll be able to take advantage of as well. And I'm really looking forward to testing out their products, putting them to use, working them really hard in the upcoming seasons.

And I'm just, I don't know, and I'll give you guys feedback, unbiased feedback here on the podcast as well as on the nine Finger Chronicles side. So I'm looking forward to that now. That's today's episode and I think we only have, let me look here. We got one commercial today and that is HuntStand.

Okay. And right now I'm just gonna talk about HuntStand real quick. The reason I like HuntStand is [00:03:00] because strictly of the functionality of it and there being so much functionality. Some of the other apps that I've noticed, there's not a lot of functionality and so you can't really use it how everybody's an individual.

Everybody likes something a little bit different, and that's what HuntStand offers. There's so much fun functionality that you can truly use it to your needs, unlike some others out there that. That might be a little bit limited. You can't necessarily change certain things a, about the app. You have to just use it how it's built to be used.

And you may not like it, but hunt or hunt. But HuntStand really does offer a lot of functionality. And so what I always recommend is to just go to their website,, read up on all that functionality like the the satellite imagery that changes monthly. The ability to a place to hold [00:04:00] and organize your trail cam pictures and while you're there, read up on their pro whitetail platform upgrade that they've that they released earlier this year, I believe, or late last year.

And read about how that is just more functionality for the serious hunter. And I think you guys will be surprised. So go check out And if you have any questions hit me up and tick tick. That's it. Let's get into today's Hunting Gear podcast episode with Tracy Breen of Hunt Worth.

3, 2, 1. All right, everybody. Welcome back to The Hunting Gear Podcast. And today my guest is Tracy Breen of Hunt Worth. Tracy Mann, how we doing? 

[00:04:49] Tracy Breen: Oh, we're hanging in there man. We're hanging in there. How are 

[00:04:51] Dan Johnson: you today? I'm doing good, man. I'm doing good. I'm excited because I'm starting to get, I have one cell cam out right now and [00:05:00] that cell cam is sending me, Pictures of velvet bucks and I'm starting to get a little excited to, for, just a picture of a velvet buck gets me fired up anyway, but knowing, you know what's to come is the reason I'm starting to get excited.

Where are you located again? I'm located in eastern Iowa. 

[00:05:20] Tracy Breen: Okay. She got big bucks then. Yeah, we got big 

[00:05:22] Dan Johnson: bucks. We got some big bucks. Awesome. And you guys, where are you guys located? 

[00:05:27] Tracy Breen: Hunt Worth is actually in Pittsburgh. Yep. I live in Michigan. Okay. I'm a marketing consultant and an outdoor rider and Hunt Worth is one of my clients, gotcha. I'm in Michigan, we don't have big bucks like Iowa. Yeah. But it is what it is. Yep. All right. 

[00:05:42] Dan Johnson: So let's get right into it. Sure. Let's talk a little bit about the company history of Hunt Worth, because this is a company that in a way has gone through a rebirth of sorts. When was the company first established?


[00:05:58] Tracy Breen: two thousands. Early two thousands, okay. [00:06:00] Yeah. Neil Ash started the company then. He had a long history of clothing manufacturing. Okay. Particularly in, in gloves. And his first product under the hunt Worth brand was Was a hunting glove, camouflage hunting glove. Okay. And, 

[00:06:15] Dan Johnson: okay, so it starts out as a glove.

Then how does, what's the evolution look like from just starting out to a pair of gloves? Did they, cuz I think I, I remember talking with you about they decided to license some camo. From, was it mossy or real tree? In the beginning, they've done a lot 

[00:06:32] Tracy Breen: of, just like most companies, they've done a fair amount of licensing, of camouflage, both real Tree and Mossy Oak over the years for those gloves.

And those gloves were a, a big box store play in a lot of different box stores around the country. And then slowly but surely they got into hunting, clothing and kind of branched off from there. Gotcha. And one of the things that they've done really is they have great distribution of their brand, of their clothing.

But one of the things they [00:07:00] didn't always have was brand recognition. Yeah. We'll say, yeah. And. It's been a lot of years now. Time flies. I don't know how long for sure. I've been with them, I wanna say 5, 6, 7 years, something like that. But they hired me to help rebrand them, market them in a new direction, go after the hunting crowd a little more.

Yep. Than they have been. And that's what we've been doing. 

[00:07:22] Dan Johnson: Gotcha. So how does the company then evolve from just gloves? To now we're talking lineups heavyweight gear, mid-weight gear, lightweight gear, multiple camel patterns. What does that evolution look like? 

[00:07:38] Tracy Breen: I think many companies go through that evolution and let's just talk about a brand everybody knows Primos calls, right? Or some, a brand like that who is very recognizable. They start out with one call. They get distribution of that one call. I'm pretty shooting. They're like, man, we're in every box store. We're in Bass Pro, we're in Cabela's, we're in Walmart. We're all these places. Let's add another [00:08:00] sku.

And when you add another sku, obviously you increase your bottom line. You provide another category to the hunter. The hunter trusts your brand and you just keep growing. That's what's happened with Hunt worth. They got into gloves and then they got into pants and shirts and outer garments and our pro staff and different people who started to really understand the brand said, Hey, what about backpacks? Or what about this, or what about your own camo pattern? And just before you know it because you have that good distribution you're everywhere and your clothing is everywhere, and that allows you to just.

Keep growing the brand. 

[00:08:33] Dan Johnson: Yeah, absolutely. So why does a company, especially a clothing company, and I've seen this in a couple other instances where they start off doing the licensing agreements with one of the major brands like Moss, Ciocca Real Tree. But then they break away and then they start their own camel pattern.


[00:08:57] Tracy Breen: Oh man. We could talk for an hour on just [00:09:00] that but I'll try to give you the Cliff note version. Obviously Real Tree Masio are very well known brands. Yeah. And that's why anyone partners with them is cuz they're well known and everybody wants to wear their camo patterns. But when you are licensing them, You're marketing their brands more than you're marketing your own brand, right?

And so they're piggybacking off you. I have wonderful friends at both those companies, so I'm, not throwing them under the bus in any way, shape or form, but you're marketing their camouflage company in instead of marketing your own brand. And then they're large companies, the wheels turn slow.

You wanna license something, there's a lot of hoops you gotta jump through, reports you gotta go through, and all those kind of things. As technology has gotten easier to develop camel patterns, more and more people are doing it. And just having your own pattern helps you to be unique and stand out.

And, have a, we have some awesome patterns that blend in really well in the wilderness in the outdoors, in the back country, in the whitetail woods, everywhere in between. And by developing our own [00:10:00] patterns, we can move and shift as fast or as slow as we want to, and we don't have to ask permission from 

[00:10:05] Dan Johnson: anyone.

Gotcha. All right. So you guys have three? If you count the snow camo, it's four right. 

[00:10:13] Tracy Breen: I would say we have a real, we really have a couple patterns that we push hard. That's disruption in Tarin. Okay. You'll see hidden on there. Hidden is our classic sticks and limbs camouflage, but the patterns that, we really promote and put our brand behind are our tarin and disruption.

Okay. Disruption is digital pattern. A lot of guys like digital patterns and then Tarin is more of a organic. In a category, all of its own, it's not sticks and limb. It's not just a, like disruption. It's, I don't know, some people call it more of organic shapes and materials.

Other people say, it's in a category all of its own. 

[00:10:53] Dan Johnson: Yeah. And so what's the thought process there when you guys are sitting down and going, all [00:11:00] right hey, we need to come out. We're gonna come out with some camo patterns. Now we need to. Now. Now we need to create it. What's the thought process there?

What's the conversations look like? 

[00:11:11] Tracy Breen: How do we blend in? Yeah. I guess that's the kind of the foundation, right? How can we create a pattern that is just awesome that the hunter light that appeals to the hunter, right? That's a big part of it. A hunter has to look at it and go, yeah, that makes sense to me.

And then that hunter has to be able to go out in the woods, regardless if he's 20 feet in a tree chasing white tails, or if he's at 10,000 feet chasing elk a pattern that blends in all those areas. 

[00:11:37] Dan Johnson: Yeah. I gotcha. All right. And I've had camel companies on before where the guy who's created the camo pattern and starts talking like, yeah, there's a lot of scientific research behind this pattern and we've done a ton of r and d and we've done all this stuff with the camel patterning the material, and here's the outcome.

[00:12:00] Was it that complicated coming up with this, or was it more of a, Hey, these look cool. On a computer. Let's put 'em on clothing. Looks good. Let's go. 

[00:12:09] Tracy Breen: I would say it's somewhere in between. Back when I was writing full-time, probably some of those people that you had on, I was hobnobbing with, I'd been in hunting camps with, I had talked about how patterns were developed especially some of the digital patterns.

I had the opportunity of, interviewing the guys who are behind all those patterns. Certainly, there's some science that goes into the wave, deer sea and all those kind of things. But at the end of the day I think we, probably give the critter a little too much credit. Yep.

There's certainly some science that goes into this and long before it's printed on fabric, it goes through many stages of. Looking at it on a computer screen, then looking at it on a sheet of paper, then looking at it on another type of material to see how it looks on different materials, and then eventually it finds its way onto a garment.

Gotcha. It is a long process. It's not Hey, we're gonna, develop a cable pattern and. 30 days later, [00:13:00] you're printing off shirts. It's not that easy. 

[00:13:02] Dan Johnson: And anybody can do that. Right? Anybody can take a can camel pattern and put it on a stock t-shirt or a stock coat of some sort that you could get from China or where, wherever.

Yeah, absolutely. Yeah. And so the question, the next question that I have is pro like product development. And how you guys go about saying, okay, we need this pants in this style, we need this jacket or base layer or whatever, insert product here. And how do you guys come up with the SKUs that you offer?

[00:13:36] Tracy Breen: It's interesting. I think we're different than most other brands. Neil, the owner of this company, will be the first to admit that he is not a hardcore hunter. And most of his staff. Are not hardcore hunters. So they early on developed a few garments and let's see how it goes.

And then over time we've brought in, podcasts and TV shows and radio hosts and magazine editors and people that we [00:14:00] work with, and we actually ask their opinion. Yeah. And I think that's something that makes us different. Most companies, I dare say, and I work with a lot of companies that are.

Unfortunately many of 'em are close minded, right? This is how we do things and we're not gonna deviate. I'm a hunter, I know what I want, and I develop it based on my experiences. Hunt worth kind of does it entirely different. Most of the people that we have under our marketing umbrella, whether that is a TV show, Or a podcast such as yourself, you'll use our garments for a while and we'll actually have a meeting with you and say, what did you think about this coat or this jacket?

Or this backpack? Yeah. What would you change about it? And I always tell the people that we work with, that's one of the most amazing things about us, is you have a voice. Within this company. Meaning if you wear a garment and six months in, you go, man, because I saddle hunt a lot, it'd really be nice if this garment had this or that.

If it makes sense for us to do that, by golly, the next year you'll see that change in the garment. 

[00:14:59] Dan Johnson: That's awesome. [00:15:00] So it's Some people think that their product is the cat's meow, right? They, it's the best. They designed it. I like how it's not the, it's not ego driven.

It's, and what you're doing there is you're allowing for all this. It's smart because you have all this free research and development that's going on all season long and you're able to. Collect that through the, through the communication that you do with all the people who use it. And there's no better way to get a 2.0 version of a product or make a product better than talk to the people directly who are using it as hard as, as hard as possible throughout the entire year.

[00:15:44] Tracy Breen: Yeah, we have a lot of guys let's face it, yourself included. We have a lot of guys that we're working with Make their living in the hunting industry, right? They're spending dozens, if not hundreds of day, hundreds of days in the field. Yeah. And we want their opinion, hey [00:16:00] we've had some zipper issues, for example, in years past. Man, this zipper isn't holding up well, we change it. You know what I mean? Oh you don't like this, there's a problem with that. Or this is wearing an outer that's wearing out. We change it. And we've even taken the opinion of people who just send us random emails.

You know what I mean? Yeah. And if that email makes sense, they'll send it out to me. What do you think of this? And by being that open book and realizing there's always things you could do to make it better, make the garments better, I think it's allowed us to really up our game as far as having an amazing piece of clothing for the price.


[00:16:34] Dan Johnson: And now what allows you to do that? What allows you to be really flexible in, a group of people say, Hey, we don't like this zipper, and you going, I'm okay, let's change the zipper. Because some companies look at it and go, it's not gonna be cost effective. Let's just let them deal with the zipper issue.

And we keep, we'll just keep going. What allows you to be to take those next steps? 

[00:16:58] Tracy Breen: Obviously we don't take every, There's gonna [00:17:00] be a hundred different opinions if you ask a hundred people. So it does have to make sense obviously, financially. To make a change, it has to make sense from a hunter's perspective and from a manufacturing perspective.

Not everything you suggest, or I suggest is gonna find its way under the store shelf, but certainly some ideas do when it is a cost effective. Change that can be done. But I would say one of the reasons they could do it is, we deal directly with our manufacturers who are making it.

And probably the biggest thing is we're all just pretty open-minded people. Yeah. You know what I mean? About, hey Dan's spent 150 days in the woods wearing these pants and. He liked this, he thought this was awesome, or he didn't like this. Some of them aren't even criticisms, right?

Some of them are just, man, I love this garment. Have you ever thought about doing this? And now that there's more and more saddle hunting that's a conversation. A lot of saddle hunters are brought up to us. Man, this garment's awesome, but because I saddle hunt, this is happening.

Have you ever thought about doing this or that? Gotcha. Gotcha. [00:18:00] But surely that saddle hunting conversation comes up quite a bit. 

[00:18:03] Dan Johnson: Yeah. How do you guys choose 

[00:18:05] Tracy Breen: your materials? Neil really is a master of materials, he's been at this, Neil is I'm not sure his age, late fifties, whatever.

He's been in the garment industry his whole adult life. His parents were in the garment industry, and so he really understands materials and. What's cost effective versus what's tough? What's gonna handle, sheep hunting in Alaska and climbing up tree in Iowa. Yeah. And everything in between.

He really understands those materials inside and out, and it's constantly striving to find new materials that, you know, up the game. Yeah. 

[00:18:41] Dan Johnson: So what makes. The decision at that point. And I want to continue on here with materials cuz it, I, it seems like there's just a ton of different options in hunting clothing that are out there.

Is there a material that is just the best for hunters or is [00:19:00] there a style or a cut or a fabric that is that hunters just go, Hey, this works really well, this is what we're gonna make our gear out of. 

[00:19:07] Tracy Breen: A lot of the materials are pretty similar between brands for sure. And I think a lot of it boils down to is some manufacturers and I won't, point any out or whatever, but some of them have exclusive agreements with a textile company overseas, and they're the only hunting industry.

Garment company to be able to use this certain kind of material in their pant, and advertise that name. That certainly plays a role in some of this. And just like Ford, Chevy, Dodge, all those kind of things. You have a lot of textile companies making very similar materials. I think, what everyone's looking for is a stretchy material that's durable that dries quickly, and can take a beating.

And there's a variety. Of different textile companies that are making those kind of materials. Yeah. 

[00:19:53] Dan Johnson: Yeah. Okay. 

[00:19:54] Tracy Breen: And and lightweight obviously, lightweight plays a role. Yeah. How warm it is plays a role. It just [00:20:00] depends on what the garment is. 

[00:20:01] Dan Johnson: Yeah. I'm on the website here, and the first question I have is every garment available in every camo pattern?

No. No. Okay. No. So how do you choose what camel pattern to put on? What garments? 

[00:20:19] Tracy Breen: A lot of it, A lot of it boils down to what and we're pulling back the curtain here a little bit, but a lot of it boils down to certain retailers want certain garments. Maybe a buyer at a certain store wants a certain camo pattern on a certain garment.

And then It comes down to price point. In some cases, some retailers want a certain price point, and then a lot of the garments that you see on the website are only available on the website in those camo patterns. We have an e-commerce business that's, growing and there's some garments with certain camel patterns that are only available on the website.

There's no easy answer to some of these questions and I think. As E-commerce takes off for everyone in this space, [00:21:00] there's certain garments that are only available on the website, and a lot of that boils down to not wanting to compete with our retailers. 

[00:21:08] Dan Johnson: Yeah. That's a big issue.

And so the next question, to take it a step further is, How do you guys determine what camel pattern to put on the garment from a temperature standpoint? And what I mean by that is I can go to your website and I can see you have it categorized by heavyweight lightweight and mid weight.

[00:21:31] Tracy Breen: Yeah. I'm not sure, I, that's not a decision I'm part of, to be honest. Yeah. But I can say in all of our conversations, I've never had anyone on the design team or Neil or Karen say, We're gonna z we're gonna put this camel pattern on for early season and this one on for late season or anything like that.


[00:21:50] Dan Johnson: Okay. All right. And I look at some of it and I go, okay this might have an application in the Midwest and this might have a [00:22:00] application in the, western state for potential elcon or something like that. Who is your 

[00:22:06] Tracy Breen: demographic? At the end of the day a whitetail hunter is obviously the lion share of our market.

Yep. Obviously, we're going west. There's more and more guys using our stuff. Elk cunning Nick Hoffman, the host of Nick's Wild Ride on the outdoor channel. He was, he would be what I classify as an international hunter. He's hunting, I backs, he's hunting sheep, he's hunting moose, he's hunting everything in between.

So he's putting it to the test in many mountain environments. But at the end of the day, our demographic, our main guy is just an average American deer hunter. With an average income, there's many brands out there and you know 'em, you've probably had some of them on the podcasts that are.

They're really a high end garment, right? A five, $600 coat. That's not who we wanna be. We wanna be the forward and Chevy of hunting clothing. Yeah. And we want to provide a quality [00:23:00] garment at a reasonable price that if you're an average American, you can walk into a store or look at our website and you can.

Feel good about buying that garment. And all joking aside, you don't have to, ask your wife for permission, right? Let's face it, if you go buy some of the systems from some of these other brands, you're talking several thousand dollars. Yeah. To buy everything you need to go on a hunt.

We, that's just not us. That's who we don't wanna be that company. And so a lot of what drives us is how do we provide a quality garment? Without breaking the bank. Both at wholesale and retail. That's on a front of mind in almost every conversation. 

[00:23:38] Dan Johnson: In your opinion, what's the difference between hunt worth and some of the, what some would say are the elite brands up there?

Sure. And I can name names if you want, but you get it. Yeah. You can. 

[00:23:53] Tracy Breen: It doesn't hurt my opinion. Yeah. If you want to. Call out sit care or KU you or who, whoever. Are those [00:24:00] garments, a little tougher in some situations? Yes. We had one pro staffer, average Jack Archery is a YouTuber.

He did some testing for us, some independent testing for his YouTube channel. One of the things he said was, we were, 75 to 80% of the quality for half the price. And I think that really describes us well. Yeah. You know what I mean? Yeah. There's no doubt if you're on a sheep hunt doll, sheep hunt, in Alaska, some of those garments might hold up better.

But then again, we have Nick Hoffman who's been all over the world with our clothing and, off the record, I'll ask him, did this hold up or that hold up? And very rarely does he come back from one of those hunts and say, man this garment just got torn into pieces on the side of that mountain.

Yeah. So we, we are in a lot of cases, 50 to 60% of the cost to some of those other garments. 70% maybe, some of them are maybe 30 or 40% more in other situations. Depends on the garment. And they might be a little bit better in certain categories. Some of them go neck and neck.

But if you look [00:25:00] at the data right, of how many days, The average hunter spends a field. Most of those guys are buying those brands just so they can be a cool kid and whatever. I get it. I work for some cool kid brands as well. And some people just wanna have the best or. Or wanna have that brand that, some people wanna drive a Lamborghini.

Do they need a Lamborghini? Do they need to go 150 miles an hour? Of course not. Yeah. So there's a lot of that, as we all know, fr from working in this space every day. There's a lot of that goes on. 

[00:25:28] Dan Johnson: Yeah. Just stepping outside of hunting for a second, I had a Ferrari, a picture of a Ferrari in my room growing up my whole life.

And it was like a 1990 Ferrari, I think it was called, A Le Lehman's Lehmans or some French name for it. And I, to this day, want that car. I it's, I don't know that's off topic, but I wanna, I want a Ferrari someday, maybe I'll get it. I don't know. Hard to drive that the back. Yeah, exactly. However, I [00:26:00] did see a picture online of a guy with a dead mule deer on a Lamborghini.

[00:26:05] Tracy Breen: Yeah I think that one did float around. I've seen 'em on Corvets and, different, so yeah, it happens. 

[00:26:12] Dan Johnson: And one thing I want to mention about, like product compare is you put a product one-on-one. Against one of these elite brands and maybe one-on-one, just like a coat versus a coat.

But what I've been finding out over the last five to seven years of trying to curate what I feel comfortable in in the tree stands is real. Really, if you layer right and you pick the right garments for, different scenarios you don't need, you don't need all that other stuff because the chances you're going to be hunting in a blizzard of multiple times a year is very rare.

Okay? And so what I've found is that you can curate, like I [00:27:00] could go into hunt worth and online and I could curate and I could find something that's going to, that's gonna keep me comfortable in a tree in hot weather. Average 45, 45 degree rut weather. And then also the the extreme cold of, let's say the in 2000 and I think 19 was the coldest rut that I've ever hunted.

It was like negative 12 for three days in a row. Okay. So like curating and just matching up the right garments for a person. Is more important than having one badass garment that's going to, because it doesn't do everything. 

[00:27:42] Tracy Breen: It's all about layering, right? Yeah. That, that's what it all boils down.

That's nothing new. I do think the pricing on some of these garments and what has really made hunt worth start to stand out is some of these companies that are just out of control. Yeah. You know what I mean? Yep. When I'm doing research, I walk into a retailer and I'm looking on a store [00:28:00] shelf, and here's a coat that's, $600, $700.

It's just wow, A pair of bibs that's five, $600 or a pair of waiters that's over a thousand dollars. All these things have just really gotten out of control and people just can't afford it. You know what I mean? And so people are starting to go, man, it'd be nice maybe to have that high end brand, but I don't care that much.

Yeah. And they start looking at our stuff and really, word of mouth is the greatest marketing. Yeah. Where you have one guy and a group of buddies and he's willing to step out on a limb and buy hunt worth, even though his other buddies have some other brand. And next thing they're all wearing it and going Yeah.

Not only is a lot less expensive, but man, I'm warm, I'm dry, I'm, I used it for 14 days elk hunting. I, went to Kansas and like you said, in the rot, it was cold and I stayed warm and. So that's one, one of the reasons we're really starting to stand out is we can offer that quality at a lot less price.

And let's face it, a lot of those bigger brands spend a lot of money on [00:29:00] marketing. And that has to be paid for somehow. 

[00:29:02] Dan Johnson: Exactly. Exactly. Exactly. Okay, so let's go through I'll throw a scenario out at you. And you tell me maybe what lineup you would g go look at. Maybe even a specific garment.

A garment. And we can play this situational game. And I think that 

[00:29:22] Tracy Breen: I'll probably have to get on the website myself cuz you know, there's I don't know if you'll be able to see me or not, how to, how we can do this cause. Yeah. There's hun hundreds of garments. Yeah. Yeah.

And I don't even wear them all myself, yeah. What I find and I'm not a guy who needs to own every garment myself. Yeah. But they send, just, like you were saying earlier, they send me some clothing, I test it out, and I find myself. Wearing some variation of whatever it is they sent me for years. Yeah. You know what I mean? And whether I'm elk hunting or Turkey hunting, or deer hunting, I tend to be a guy who [00:30:00] wants a lightweight layer and then a, and I'll add a couple layers and I never really wear the bulkiest of their garments. That's 

[00:30:08] Dan Johnson: it really. That's kinda the way I am as well.

Un until it gets super cold. If it's a cold. Yeah. 

[00:30:15] Tracy Breen: If I look at I'm just on their website right now looking around, just trying to give you some and it depends on, are you a late season guy or a mid-season guy? What is it? What is it do you want?

Yeah. And I'm looking here probably my my, one of my favorite garments is A Torrington midway, men's soft shell hunting pant. Okay. And Tarin. You'll see the abrasion resistant knees. I wear that one quite a bit in a variety of conditions. And if you look right to the left of that you'll see the soft shell, jacket.

I'm wearing something like that a lot. It's quiet. And like I said, and then y'all just wear their base layers [00:31:00] lot underneath that. Then while we're tarn is what I've been wearing, cuz that's our latest pattern, but something that I like to wear a lot while we're on this same page is the Saskatoon vest.

Everybody loves a vest. I find myself wearing a vest all the time. Yeah. And that's you can shed that jacket, but then have the vest on, especially if you're, bow hunting and you need the range of motion and things like that. And then we can talk about heat boost if you want.


[00:31:27] Dan Johnson: yeah, I do wanna talk about that. That was my next question. 

[00:31:30] Tracy Breen: Yeah. You wanna just slide into that 

[00:31:32] Dan Johnson: if you have, yes. What is heat boost? 

[00:31:34] Tracy Breen: Heat boost is, Kind of where the graphene technology, where is a coating put on the yarn used in the garments and independent testing? Not our own testing. We've tested it certainly, but independent testing shows it can be up to 30% warmer without any added bulk.

Okay. So obviously every bow hunter, in particular gun hunters, it's not as important, but every [00:32:00] bow hunter. We want something as lightweight as possible. Heat boost is that garment. The problem with heat boost, if we're, if there's a problem with it, is you better be a late seasoned hunter.

If you're wearing that, yeah. That's not something you're gonna buy heat boost and wear it the first week of October in Iowa, and then wear it all the way through. You'll sweat your guts out. Yeah. It's so warm. That most of the time when I wear it I'm not putting it on until I reach my hunting destination meeting.

It's in my backpack, I'm hiking into the tree stand or the blind or whatever, and I don't put it on until I'm sitting down and comfortable. Yeah. Because it'll just sweat you right out of it. But it's awesome, for that late season hunt and there's, there really is, you would, you can't look at me wearing that and go, oh man, that's a.

That's a super warm jacket, or I don't look like the Michelin man wearing it. It just looks like a thin outer garment. But it's a, this graphine technology is, put on the [00:33:00] yarn and then sewn in the garment. And it really, what it does is trap your body heat, it makes your body the furnace providing the heat, and it bounces off that garment and it comes back to the body.

And what I often say is the first time they sent it to me, I had an aha moment. A lot of our pro staffers have what I call an aha moment where you slide your hand in a pair of those gloves or put that coat on with, within a minute you can feel the heat radiating back to your body. Yeah. 

[00:33:29] Dan Johnson: That's important.

And I'll just second that, man. I like garments like this. Because once I get I'm a guy who cools down, not quickly, but gets cold easily. And so I always have to I'm a bigger dude, so I sweat on my way to the tree stand, so I'm not wearing hardly anything. And then, or, to my hunting location as far as whitetails in the Midwest is concerned.

And then I get to my tree, and either on the bottom [00:34:00] or up in it, I'm putting everything, I'll put everything on. And probably because I'll be hunting out of a saddle more this year. I will take, I'll have to put my garment on, then put my saddle on and then climb up. And so that's being able to like, I don't know.

Know that I'm gonna be warm once I do cool down. It's that's very important 

[00:34:26] Tracy Breen: to me. Yeah. You will be able to stay in the stand longer. Yeah. Or in the saddle. That's just, I have cerebral palsy. I have poor circulation. And that garment is a game changer. I, it's not meant for ice fishing.

But I have a cottage in northern Michigan and in the winter there, it's well below zero. And long before this stuff reached production and we were just testing it out, I took it ice fishing just to see how it would hold up, against the, minus 10 type of temperatures and things like that.

And it held up. It truly does keep you warm. It's not a. Buzzword. It's not [00:35:00] marketing it's legit. 

[00:35:01] Dan Johnson: Yeah. And then do you guys have any type of wind proofing in your material or in your garments as well? Yeah. 

[00:35:09] Tracy Breen: Yeah. A lot of those are wind proofing and heat boost provides some of that already.

But you'll look, there's some let me go here for you. 

[00:35:17] Dan Johnson: That same vest you were talking about, the men's Saskatoon vest has that 

[00:35:21] Tracy Breen: Yeah, that stuff has wind proofing in it. Different garments do, it just depends on the line, but yeah, it certainly blocks out, and it'll say it right in the description.


[00:35:32] Dan Johnson: Okay. So the one thing that I have issues with, especially hunting here in Iowa, in ag country is like things like beggars, lice, and cockers. Is this something that your garments will pick up? Is this just something that we, you gotta deal with that? Some of '

[00:35:52] Tracy Breen: em, yeah. Some of 'em pick 'em up, more than others, depending on the material.

But yeah, we have those in Michigan and unfortunately that's, part of it sometimes, [00:36:00] especially, and you probably run into this, we want a soft, quiet material a lot of times. And when we're hunting and those soft, quiet materials sometimes pick up that stuff fairly easily.

Yeah, there 

[00:36:11] Dan Johnson: was one pair of pants that I wanted to, it's a solid color. 

[00:36:16] Tracy Breen: Yeah. Everybody likes those. Yeah. Yeah. What are, what's the 

[00:36:18] Dan Johnson: name of those? 

[00:36:20] Tracy Breen: I believe the D Durham. Yep. Yes. Yes. The Durham. I think that's the one you're talking about. Exactly. 

[00:36:25] Dan Johnson: Yeah. I really like those, not only for a Western application, but for early season.

Like that early October timeframe. Yeah. Does that, do those pick up the burs and stuff or do those not as 

[00:36:38] Tracy Breen: much. Yeah. Some people use 'em for upland hunting as well, obviously. And the solid colors have become pretty popular here last year. They are a newer introduction.

The Durhams, I think this is year two of having them around. Maybe year three, but I think it's year two. Yeah. Yeah, they're absolutely a good pant and very popular. Yeah, 

[00:36:56] Dan Johnson: absolutely. All right, so someone has been listening to this [00:37:00] today and they're like, 

[00:37:02] Tracy Breen: I probably put 'em to sleep, by the way.

[00:37:03] Dan Johnson: No. This is all great conversation. Someone is sitting and they're going, Hey, I need to up I need to get new gear for this year, or I want to upgrade to something different. Why should. A serious hunter or just a hunter in general consider hunt 

[00:37:20] Tracy Breen: worth that provides the features, provides the quality for the price we have at retailing at, it, it's that simple.

As I said earlier, you can go into YouTube and check out some of the reviews. Average Jack Archery and others have done them. Many people independently have tested them, even people we're not associated with. And most people are impressed with the quality for the price and, I've been into Cabelas or Bass Pro or some of those places and you look at a garment, you're like, it's a paper thin shell of a coat and they want $249 for it.

And you look at what you get, when you're buying a hunt worth garment and it's just so much more. And what a lot of people do is they tiptoe in. And I encourage [00:38:00] people to do that. Buy a pair of pants and maybe a thin jacket or a. Couple shirts, a base layer, whatever, and just see what you think of it.

A lot of people do that, and it's smart to do that too. If you're on a budget, go spend a few hundred dollars and see how it goes. Times are tight right now, right? Inflation's high gas prices are high. It's that, and I think that's what's one of the reasons that's made us popular is people are finally looking at their budget and going.

Man, can I really afford to spend six, $700 on a coat? Or, 500 on a pair of 

[00:38:32] Dan Johnson: pants, right? When you can spend that same amount of money on a tag for out-of-state hunt. Yeah. Thank you very much. I really appreciate you taking time. Oh, I forgot. Is there, do you guys have any type of warranty on your apparel, 

[00:38:47] Tracy Breen: on your clothing?

There? There is. I That's an area, I'll be honest I don't even pay much attention to that. I, the warranty doesn't get used that much. Gotcha. And it's not something I've even marketed that much, from a marketing standpoint. They don't have me like, out, out [00:39:00] pushing a warranty.

I'm sure we can find it up here if we, want to take a second. I'm sure the warranty is on here. I don't know if you want to or 

[00:39:07] Dan Johnson: not. I just, no, don't worry about it. They ha you have a warranty if you want to go find out Yeah. 

[00:39:11] Tracy Breen: About it. Everybody's got a warranty. It makes everybody feel warm and fuzzy, but it's, and we do have people send stuff back from time to time unused or whatever.

It wasn't what I thought. We have a, 

[00:39:22] Dan Johnson: one year limited warranty. There it is. Just got it. Yeah. Perfect. Perfect. All right Tracy, man, I really appreciate you taking time outta your day to hop on and educate us about Hunt worth and the mission and whatnot. If people wanna find out more information about Hunt Worth, where should we send them?

Hunt worth 

[00:39:40] Tracy Breen: Or, I challenge everyone to just type in hunt worth reviews or those kind of things into YouTube. You'll find a lot of information there as well. There's a lot of YouTubers now that are. Are wearing our garments, whether it's hardcore Turkey hunters, deer hunters, cayo hunters, everybody in between.

[00:39:57] Dan Johnson: Yeah, I know some guys that really love it. So [00:40:00] thanks man. Hey, have a good rest of your day. Yeah, you too. Take care.