Innovate & Simplify w/ Tom Kubiniec

Show Notes

Hey everyone, welcome to episode 170 of the Antler Up Podcast!

On this week's episode I was joined by Tom Kubiniec, president and CEO of Secure It Gun Storage.  This was such an awesome podcast to record with Tom.  Tom resides just upstate New York where Secure It runs its daily operations.  This episode was unlike any other that I have done in the past.  Tom brings a lot of knowledge and experience to this conversation about not letting the fear of failure hold you back from accomplishing a goal.  

Kicking the episode off Tom explains a little bit about himself, and shares great stories and experiences along the way.  From being a professional guitarist and having health issues that forced him out, to then learning sales and starting a few different companies.   We discussed how he went from his previous work into what Secure It is today.  This was an interesting take since the US military needed a problem solved and Tom was able to innovate and simplify.  We discussed what challenges he faced during this time period and how he overcame them.  From there he transitioned into commercial sales where now the everyday consumer can benefit from Secure It products.  We wrap things up talking about hunting up in New York and getting kids involved.  

Thanks again for all the support and best of luck out there and Antler Up!

Show Transcript

Jeremy Dinsmore: [00:00:00] Welcome to the Antler Podcast, brought to you by tethered the world's best saddle hunting equipment, and we have a fun show for you today. On this week's episode, I was joined by Tom Cubick, president and CEO of Secure Gun Storage, and this was such an awesome podcast to record with Tom because he resides in upstate New York where secure runs its daily operations.

And this episode was really unlike any other debt I've done in the past because Tom brings a ton of knowledge and experience to this conversation about not letting fear of failure hold you back from accomplishing a goal. And to kick things off, Tom explains a little bit about himself and shares some great stories and experiences along the way from being a professional guitarist and having health issues that really [00:01:00] forced him out of that career path to then learning sales and starting a few different companies.

We discussed how he went from his previous work into what really secured is today. This was an interesting take since the US military needed a problem solved and Tom was able to innovate and simplify and create this awesome gun storage. We discussed what challenges he faced during this time period and how he overcame them.

From there, we transitioned into commercial sales where now the everyday consumer can benefit from secure products. We wrap things up talking about hunting up in New York and getting kids involved. So really want to thank Tom for coming on. Thank you for everybody, for all of your support. If you really like what you hear, please go leave a five star review, whether that be on iTunes or on Spotify.

Thank you so much. Best of luck to you in the Turkey woods if you're going out there hunting, fishing, spending time with your family, enjoy it. God bless.

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So if you head over to Shaa Butler Knives, pick out that knife that you like. Save 25% by using code Antler up 25. Take the [00:03:00] guesswork out of building your own arrows for this upcoming season by ordering a custom set of MMT arrows from Exodus outdoor gear. They have developed and sourced literally the most precise archery components on earth.

To build a tailored arrow for your hunting adventures, just head over to Exodus website and plug in your specifications in the Arrow builder and have your custom set sent straight to your door. And use code au 12 to save 12% off your custom set over@exodusoutdoorgear.com. What's up everybody? Welcome back to this week's episode of the Ant Laura podcast.

I'm joined by a very special guest. I guess you would, I don't, I shouldn't say I guess. He is the global leader in weapon storage and armory design. I'm joined by Tom Kubek from Secure It. Welcome Tom to the show, man.

Tom Kubiniec: Appreciate you coming on. Oh, it's great to be on. I appreciate the invite and I've been looking forward to this one.

Jeremy Dinsmore: Good man. I appreciate it. This is exciting. And, your [00:04:00] story's so unique. It's probably, it's nothing like anyone that I've had on prior to the previous 170 guests. There's no one could sit there and say they've been a professional guitarist. They've started their own company doing different things for storage units and online storage, and then now creating, like I said, and just going with the global leader in weapon storage.

Tom I'm thrilled we could talk hunting. You've, you're from Syracuse, so I don't want to take. Your intro away from you, but I'm so thrilled because there's so many different directions we could go in. And I'm excited for this. Tom, where I guess I've, I'm a big baseball guy. I've always asked individuals, what's your baseball card?

Bio background that, that el couple minute elevator ride talk, and then we could dive down how certain things of your life experience really helped you be the person that you are

Tom Kubiniec: today. We can, yeah. It's, it really comes down to phases or stages because I've I didn't set out [00:05:00] to, but I was forced into reinventing who I was several times, just as life presents crazy stuff.

But as of now, secure it, tactical, we are the global leader in military weapon storage, armory design. That's our core. We're now into retail consumer products with a line of fast access, lightweight, modular, gun safe. We basically took. 22 years of military experience and put it into a line of products for the consumer market.

And we started that in 2015. The consumer, we came in very slowly into the consumer space As of last year the retail products is probably 80% of our business now. Oh wow. So it's, the market is so much bigger. The milit, it sounds impressive. Global leader in military weapons.

It's a really small market. It's, it's a tiny niche business that we just became very good at. But my, yeah, my background was I started playing guitar when I was 13 and that's pretty much all I did. So I got up to, I was playing seven, eight hours a day. That's really all I did.

Got kicked outta my house. Cause all I did was play guitar [00:06:00] and started playing in bands. I was playing in bars and I was 16 ish. And I really was consumed with this idea of being, I just wanted to be, I. A professional guitarist, be the next rockstar. The whole thing. Guitar Player Magazine, I sent a tape to Guitar Player Magazine in 1983 and they did an article on me as it was a series of articles they're doing.

Who's the best unknown, unsigned guitarist. Okay. Sent in tapes and I was one of the guys they did an article on. So I was riding pretty high, figuring, wow, things are gonna start happening. I moved out to Hollywood and to really pursue a career in life in music. And a little after I got out there and things were going well, I started, I developed tendonitis in my arms.

Okay. I was playing too much and I wasn't a workout guy, so I didn't really understand the physics. Many years later I started going to the gym. I started getting really good shape and I real, I learned a lot about working muscle groups. I was. Playing very fast technical guitar every day. And I really [00:07:00] blew my forearms out and never could heal from it.

So I was no longer, I woke up one morning realizing I'll never be a guitar player, and then I got, I took a job in sales cause I had no skills and just I did that and I was horrible at it. In fact, they moved me to a non-selling position cuz the guy liked me, but I couldn't sell. I was, I sucked.

I was bad. And, but I could see where the commission reps were making money, right? And, I, at the time I'm getting paid, seven bucks an hour. I'm going, this is not my future. I just, I've gotta do something. So I quit that job and took a straight commission sales job at one of our competitors and just immersed myself in the world in sales saying, you know what?

Either I gotta do this. Yep. Or. Or I'm gonna be on the street. I've gotta figure something out because I've got nothing else. And I just started reading books on sales. I've list mainly listening to cassette tapes, driving to and from my office. I did self hypnosis on sales. I did everything I could.

I took eight hours of practicing guitar and put it into eight hours of [00:08:00] working on sales, right? And over the next five years, I became very good at it. Two years after I started that job, I quit and started my own company in an apartment in a really bad neighborhood. And the San Fano Valley, in fact, it was a lot of cops.

There was some gunfires, a lot of drugs, but it was cheap. And started a small business. Couple years later, we had, I had a partner. We had 18 sales reps three years later in a small office. And we were doing well, sold my partner and I had different ideas, so I sold to her and went off on my own, started Green Line data, doing the same thing.

Got into developing websites in the late nineties, just taught myself code and made all these websites just with the idea. This is before seo, this is before Google, right? And just started thinking, man, if people can find my websites, maybe they'll contact me and wanna buy my stuff. I made websites for crossbows, how many websites for all sorts of crazy stuff.

And I ended up with getting hits for tape racks in my computer company. At the time, we were selling computer supplies, [00:09:00] toner, printer ribbons, paper, and back then backup tapes were huge item. Yep. And because they were so low capacity, big companies would've thousands of these tapes. So they had these big metal racks that would store and organize all your backup tapes.

And we started selling, getting hits for tape racks. I created a website, it's called tape rack.com, and we went on to become probably America's largest seller of computer and data storage racking. Wow. It wa it, we became a very successful business and then the HIPAA laws came out. So I created HIPAA laws were the medical you had to lock all the hard drives.

Yep. And that requirement hit and all of a sudden overnight it's holy cow, we gotta do something. So I created secure laptop storage.com and became a huge seller of laptop storage cabinets. And we were spamming, I was doing all the stuff we were doing back then is stuff that you'd get flagged and booted so quick now.

Yeah, it was so spammy, ridiculous and manipulative. [00:10:00] But back then it worked, right? And we did that for a couple years. In 2001, I got a phone call from a guy and he just says, yeah, hi Tom, can you guys store an MP five? And I'm like, sure. Now I'm thinking computers and I'm thinking a laptop and going, okay, what the hell is MP five?

I'm going like, I sure go, what's an MP five? And he starts laughing. He goes, that's a little sub-machine gun. I started laughing. I go, who is this? And he's with the fbi and I'm like, I'm sure we can. Yeah. I said, can you gimme a little again, gimme a couple of weeks, lemme do a little research. I talked to him for about a half hour and then I started doing some research and very quickly found articles and notes that the US military was struggling.

They were transitioning from the M 16 to M four, right? The M four. Which is really a standardized 39 inch rifle, all the same. The M four was really considered a weapon system with, the special force had a somo attachment with all the optics were becoming very prevalent, but the gun had a lot of moving parts and a lot of different things you could do with it.[00:11:00]

And the weapon racks and all the armories across the US were all designed for a 39 inch fixed rifle. So everything was falling apart. And I called my manufacturer who made laptop cabinets for me. He was in Canada. We were good friends. I said, Steve, I got a crazy idea for you. Let's build weapon racks.

He started laughing. He said, Tom, I'm talking to the Canadian government right now. They want us to build racks for him. I said, so we got together, came up with a, what we call the integrated weapon storage platform, a modular system to store firearms or weapons and started selling into the US military.

We start, things were going, oh, it was growing slowly, steadily. But his product was really designed for the Canadian military requirements. And he would not make changes that I was requesting. And he wouldn't give me an exclusive in the US cause we were doing all the work, right? And then the bid would come out and he had other dealers that knew nothing about weapon storage, submitting quotes, trying to undercut me.

So we [00:12:00] ended up parting ways and we designed our own system. And then 2006, now again, I was a really good at laptop storage. I was good at designing, laying out systems for storing. Backup tapes and things like that. I didn't know anything about armories, but nobody did. 2006 sic, which was US Army Special Forces Command, that's, they no longer exist now.

That's part of the SOCOM community. Special forces. They put out a solicitation for an arms room assessment. And what it was, they wanted to hire a company to come in, tour all their armories, talk with the armories, and really, and present a report, a detailed report as to why their armories are failing and what they could do to fix it.

Okay. Now, nobody knew how to do this. This is all new. So we secured a meeting with the colonel down at Fort Bragg. Secure it at the time was a three person company. I had a girl in the office. I had Gary Meyrick, who was a sales, he looked like a tier one operator. He wasn't, he was a sales guy. He just, he looked the part and he [00:13:00] spoke military.

And we walked into this meeting in Bragg and we were, we're in the hotel in the morning, going Are our shirts white enough? Can we pull this off? Cuz we are, we had no idea what we were doing other than I knew how to sell. I knew your product. The basic storage. Yep.

So I walked in and met the colonel. I said, hi Colonel. My name's Tom Cubick. I'm considered the leading authority in small arm storage in armory design. I think we're the company to do this project. And we sat down, talked for a half hour and left. And Gary's what the, what was that? And I said, Gary, you know what?

It just came to me when we were sitting there. Nobody knows this space. There is no authority here. I just claimed it. Anybody else wants to say that? I'm not. They're gonna, they're gonna look flu. No, that guy's not the authority. I get. They're gonna try to take me on, they don't know who I am, right?

So we are up against Harris and L three, these big defense contractors who are throwing, million dollar bids at this thing. We were way less, we were, it was just three of us gonna fly around the country and do [00:14:00] this work. And we won the contract. And over an 18 month period, I traveled every Special forces armory and had access a civilian, doesn't get sat with the armor spoke, spent the day with an armor we had interviewed, talking to 'em, just watched the workflow, watch what they were doing.

And over that 18 months, we became the leading authorities on smaller storage and armory design. If you back it up, you can pull it off. But that's so after that contract, we prepared our report and then we had, during that time, we developed our, the secure tactical weapon storages platform, which is now we call it cradle grid.

And we presented that to the military in 2008. By 2011, we were the primary supplier to the military. The place where it just went nuts. They loved what we were doing. Spartan

Jeremy Dinsmore: Forge stands at the nexus of machine learning and whitetail deer hunting to deliver truly intuitive and science-based products that saves the hundred time spent scouting, planning, and executing their hunts.

You have deer prediction, journaling, and the best maps on any hunting app [00:15:00] platform there is. Use code antler up to save 20% off your Smart and Forge membership@spartanforge.ai. Yeah. Wow. You said the one That's a crazy story. Dude did. It is wild because you have to like you. I'm, I guess I'm going out on a limb to say, you're being a guitarist.

You had that drive to better yourself. And then you, when that didn't work out, you, your back was up against the wall and you were like, man I saw these guys selling, making commission, but you weren't good at selling. So now, instead of practicing your guitar, like you said, you're spending eight hours to better yourself, to be a better salesman.

And then I love how you say we go in there and your partner was like what was that? And you just, you took over. There's a mindset to that, right? There's something that it's that what kind of, what would you say that

Tom Kubiniec: was? You know what it is, and I didn't realize it till long time afterwards, is it's a complete inhibition to or [00:16:00] lack of worry about failure.

And it didn't occur to me till, until much later in life that it was. Fear of failure was the biggest thing I saw. Keeping people from being successful and for whatever reason, when you're a guitar player, young kid playing guitar, if you can't deal with failure, you're probably not gonna pursue that because it's, you're full of reject full of mistakes.

Dumb stuff, big screw ups in front of lots of pe. He just, he gets to the point you develop this, you know what, I really don't care mentality. And my dad always said when I was a kid, don't worry about what people think of you. Cuz for the most part, people don't think of you. And what he meant was everybody's got their own issues.

If you do something really stupid, you think it's embarrassing, two minutes later nobody remembers it. Yeah, it's that, I walked in there with a complete l I didn't care if the guy could have said, what the hell are you talking about? You know of No, I, he could have said that and thrown us out.

Yeah. But again, it's. [00:17:00] Okay. I would've learned. When you work, people who work at secure, when we hire people, one of my early conversations with them is always don't worry about failure. As long as you're learning. I would rather, fail fast and learn. If you're gonna take on a project, move quickly.

Make decisions quickly. If it fails, it's okay. Fail fast and fix it, right? Don't sit there. So many people sit and they analyze and they're killing themselves about a decision they gotta make. I'm like, make the damn decision. The week later evaluated. If it's wrong, change, change it.

The easiest analogy is if you're driving down the street, you're driving down a country road, you have directions, but they're not a hundred percent accurate. You're not a hundred percent sure. You come to the fork in the road, you're going 60 miles an hour. You have three options. You can go left, you can go right.

You can slow down and stop and really take a look at the directions. Try to figure it out. If you go right or left 50 50 chance, if you're right, boom, you're way down the road. If you're wrong, there's a point where you realize it and you simply course correct and [00:18:00] get back towards the correct direction.

If you stop and analyze, you're not moving. And if you take those three scenarios, play 'em over and over again. The guy who stops is the guy who will always be in last place. Yep. So it's all about, it's a fear of failure of making decisions and realizing that all decisions in life can be wrong and you can still have a successful life as long as you're learning.

Yeah.

Jeremy Dinsmore: It's it's funny cuz you make it sound so simple,

Tom Kubiniec: isn't it though? I've always when you, again, when you walk in the company, secure it, you come in our main door, there's a big sign, it says, innovate and simplify. And that's what cradle grid is. The simplest solutions are the ones that withstand the test of time.

Anybody can design a really complex system to solve a problem. But it's the real simple stuff. Junk drawer in your kitchen. What do you got? Pliers, duct tape, zip ties and a screwdriver. The simplest tool solved the most problems. Cradle grid, our system. It's the simplest tool. It solves the most problems.

But yeah.[00:19:00]

Jeremy Dinsmore: So you get rolling. It's basically bringing our US military and then obviously years later, like where we are now, when I say we we're talking, it's the modernizing it and basically simplifying and creating this modular system to make things what we're just talked about easier.

What hiccups, challenges did you face and have to overcome while you're building this this empire? Basically

Tom Kubiniec: this product, the biggest challenge was government was Congress. Okay. And the government dealing with Dealing with the purse strings. So we were, 2008 we did cradle grid, we launched our system and we were rocking rolling.

We were still a small company. We were crushing it. I became, I was a pilot. I bought a plane. I was flying all over the northeast, going to meetings. We were the rock stars of armories and it was really cool. And Obama administration his second year, and it was 2000, was it 13 maybe?

Sequestration, hit. Now [00:20:00] see, it was not an O, I'm not an Obama supporter. I don't disagree with his policies. This was a con Congress problem. Sequestration was the forced military cutbacks. Prior years prior, somewhere in 2008 or years earlier, Congress was trying to pass a budget and to get the budget passed, they made this agreement that if we can't agree on these things by 2012, Mandatory cuts that were so deep in the military, we said, we'll make these cuts so deep that there's no way we won't get the budget done in 2012.

Okay 2012 came and they didn't get it done. Forced mandatory cuts. And that went right down to the unit guys. It was brutal. But for us, we were knocking out of the park and all of a sudden the faucet turned off the company. We went five and a half months without getting a single order.

Cool. So I'm, at that time, I had a decent staff. We got a lot of stuff going on every two weeks. Payroll's coming out, every, rent, [00:21:00] all the bills are, I'm just watching all of our reserves, all of our cash. Everything is slowly just depleting and. I waited too long, I kept thinking positively, things are gonna turn around.

We ended up laying people off. I ended up, I sold my plane. We got to a point where my wife and I were looking at selling our house. It was the last thing we owned of value and buying like a little farmhouse. Yeah, I'll have a house on a lake. It's a really pretty mountain lake area and it was worth some money.

So we were gonna sell that and get a little farmhouse. And then I got three little kids who had no idea what was going on. And then we got one order, it was like about a half a million dollar order, a little bit of some profit in it. And we said, you know what, that'll prop us up. That'll give us two or three months.

And then, and slowly we clawed back out of it. And at that time when we were at that point is when we said, we gotta do something else. And the decision to go into retail. Had that not happened, we never would've seen it. And it's amazing when you look now that retail in the military is not as big as it was, but they're back to spending [00:22:00] money.

The retail market is somewhere's around 600 million a year in gun storage. The military market is 17 million. Big difference. But again, why didn't I see that in 2008, 2009? It's, you don't see the opportunities quite often until back's against the wall or the other way though, I talk to some of my people here is when they're at a point of decision or point of uncertainty, I said, look, jump off the cliff.

You will find a place to land on the way down. Yep. As you get closer, eventually you're gonna see the ground and you will find a pa, a place to land. But that uncertainty scares a lot of people. Yeah.

Jeremy Dinsmore: I feel honestly, Tom, that's where personally I, I grew up in a northeast Pennsylvania, blue ca collar family.

My, my parents were divorced. My mom worked multiple jobs, low paying jobs. And I've lived with my grandparents for most of my life, [00:23:00] basically. And now I have a great relationship with my dad, but growing up I did not. And I went to college, played baseball, and things were tough, right? And I did not continue on playing a professional level or even technically even finish out playing the D one level that I was hoping to do Right.

And became a teacher. First I became, got my degree, became a management in a manager at a hotel because of my undergrad hospitality management. Went back to school, did the teaching thing, and I. Was married at the time my daughter was born. I needed a teaching job. I was working like three, four jobs.

And you just said having that back against the wall. And I feel like I do my best when things are tough, when I need to get my hands dirty and figure out that solution, no matter what it is, that's where I believe I do my best. It's when things are complacent and I just am getting by. I'm, I know for a fact I'm not my best and [00:24:00] I don't think anybody is really, but that is when the times are tough, man.

I I don't wanna say I enjoy them, but I know the conversation we had. If things are going to go bad, it's okay. I know the sun's gonna be up the next day. It might be gloomy, but man, I'm going to go after it and give it the best to get out of that situation.

Tom Kubiniec: I ab No, you're absolutely right.

There's Patrick Le, he's got a whole bunch of books, but he's got a book, I can't remember the title of it that talks from a business standpoint point. It talks about how companies at times of crisis. Rally to do unbelievable things. And his book is about how do you create a culture that feels like there's crisis.

So they're always in that mode, but it's you can't shut down. People have just gotta, when you, everybody faces crazy difficult times. And the key is just to get up. Yeah. Get up in the morning and move forward. Pick You don't need to pick the right choice. You need to pick the best choice that's in front of you.

And sometimes they all stink. Yep. But pick one and go with it. Pick one. How did I go? [00:25:00] People always ask me, wait, you're a guitar player. Then you go, then computer supply. Now you're building armories. I tell 'em, I said, you know what, I didn't set out to do this. I just turned over the next rock.

And I just kept, I pursued the firearm storage, weapon storage. I thought it was cool. Yeah. But here I am. I was a heavy metal guitar player with crazy hair the whole bit having a ball. Then I'm. Running this computer supply business. You can't get more boring and mundane than that without computer supplies.

Especially

Jeremy Dinsmore: during, in, in that era. You hit it at the right time with the rock and roll heavy metal face. Oh

Tom Kubiniec: yeah. It was so this thing came up with weapon storage. I'm just like, this is cool. This is really cool. Now, at the time I was not an avid. I was a good shot, but I was not, I didn't grow up with guns in my house.

I was not a a firearms kid growing up. I, my exposure to firearms was once a week at summer camp. We had 20 twos in BB guns. It's interesting. Looking back though, I won the 22 competition, the BB competition first place probably five years in a row. That's awesome. I just, I [00:26:00] like the long-range shoot Now I just have a knack for for quieting that down.

I think I'm a spazz, but I think once you sit down and focus with a rifle, it clears your head. I don't get out the shoot as much as I'd like to, but I do find that very therapeutic. Yeah. But yeah, I like

Jeremy Dinsmore: that. Now let's talk about the consumer side of things. Like what, figuring out that, like we said, a solution.

You came up with one, because I have a fast box model 47. Like I said, I have my security Maverick 88 in there. I love this thing and I've owned it for now a couple weeks, and this thing is really awesome. I've been practicing, but, what was your transition from this, the armory storage of the military to, okay, now we need to figure out how could this help the everyday gun owner?

Because there's different types of gun owners, like you said I'm a hunter. I do own a couple other, of guns for, security purposes. I try to get my wife, up on things as well to be, comfortable using a firearm. But, that's where we are with that.

So what kind of [00:27:00] solutions were you looking for to solve in that s That clientele basically.

Tom Kubiniec: It was, it's interesting because before we made the decision, the hard decision to go into retail we did a lot of work down in in Little Creek was it Virginia Beach? Area. With all the SEAL teams, and there was a big show we would do there every year.

A DS ran a big show at the convention center. We'd be down there with all our stuff decked out, and all the team guys are coming by and they would always ask Tom, do you guys have something for my, I need something from my house. We, I love what you guys have done with the armories. I need some.

And we kept hearing that from those guys, and we'd work 'em deals. If we were doing a big military contract, we'd overrun the contract by a handful of cabinets and offer 'em to these guys at a really discounted price. But that really had us thinking, is there a need for this?

And again, my background, I'm, I didn't grow, I'm not a gun guy at this point. I'm just, I'm a guy who builds armories. And so we started looking at the retail side. My first thought was, We've got this cool technology, let's partner with safe [00:28:00] manufacturers. Let's just license our technology into the safe industry.

Let them sell the damn safes and we're gonna do what we do. Kill, build, armories, and and making our stuff. And I met with, liberty for all, most of the major US manufacturers. Okay. And started doing my own research on gun safes and better understanding the market and really quickly how horrible they were.

You noticed just the interiors to me, it, again, I didn't grow up with this stuff. Yeah. I was building military armories and I looked at the interiors. I'm I was, why are you doing this? I couldn't answer the question because I could, because I didn't see a reason. Like, why are you making a safe with these little Ws?

It's one row. A little Ws. Guns are all different lengths. I said, This idea that a 30 gun safe holds 30 guns is nonsense. It holds maybe 12 and it just, things weren't making sense to me with this. So I met with Liberty and with their senior leadership team and it was [00:29:00] fascinating.

Bec they came to me, we had the fat boy junior there in the room with my system in it, and they're saying, Tom, the problem we have is your system in this safe holds 12 rifles. I'm like, okay. And he goes, that's a 36 gun safe. I said, with all due respect, it's not right. You put 36 gun, there's no way you're gonna fit 36 guns in there.

And they're head of sales. There's senior head of sales. He sold Tom. That's our industry's little white lie. We save 36. If Cannon says 38, we save 40. And I'm just, I didn't respond to it. I just kinda looked at 'em and kinda like I understood. But that's when the lights started really going off that we're not gonna work with the safe industry.

These guys. Their motivation is not the correct motivation. Okay. Yeah. Their motivation is we wanna make metal boxes and sell 'em, which is fine. I believe in capitalism, our mission early on was, we got into this cause we thought it was cool. But then also, America was coming out of the Gulf War and we're like, what can we do to help the war fighter?

What [00:30:00] can we do? What can I do to help make these guys safer, better prepared? Then we started looking at consumer products and what can we do to make people safer and better prepared? And the gun safe was not the answer. And the more I dug into it the more I didn't like what they were doing, how they were doing it, and more importantly why they were doing it.

Their why was just wrong. So we said, you know what? We're gonna approach the home the way we approach an armory and really design system that's like, why do people buy guns? A handful of reasons. One of the biggest is home defense. Second is hunting, and then you go into sports shooting. So how do you, how does home defense, how do you wanna store guns?

First and foremost, every gun needs to be locked, in my opinion. All guns should be secured outta sight. Nobody should know that you own firearms and kids in a home should not have a access to seeing a gun. Trigger locks are horrible. A you can't get 'em off. Quickly. And they just, the gun is visible.

So it's our first thing. Design all of our solutions. The guns are locked up, you can't see 'em. [00:31:00] Secondly, they need to be discreet, so nobody knows they're there. They all need to be fast access, meaning two to three, second access at the most. And we just, those are just simple things that we thought about.

Started designing solutions that really came up with the principles of decentralized storage, which is instead of putting all your guns in one big, heavy, safe, Break that up and put your guns in. If you got a lot of firearms, locate 'em in four or five small safe spots. Yep. In locations that actually, we started looking at locations that make more sense and I did started doing research on this one afternoon and it was really funny.

It took a long time to find the data. But once I found the data, and this was going into DOJ, F B I records online, I started digging and digging on crime statistics and putting this all together and the little light went on one day. I'm like, holy cow, we've got this. When you actually break down crime data thief, if you're worried about burglary, things are being stolen, A thief breaks into your home, he's [00:32:00] gonna go to the master bathroom, master bedroom closet, home office, den dining room.

He's out of the house. Typically less than 10 minutes. They want prescription drugs. Yep. Number one thing, if they don't get, if they get those, they leave. They don't get those. Next, they want jewelry, valuables. They don't get those. They leave the home office, done a piece of electrical equipment, piece of tech.

If they don't get that dining room, maybe some silver, then they leave. So when you look at where do you store valuables, resource firearms in your home? Anybody with, if you got like jewelry, fancy watches, anything of value, storing it in your master bedroom is your least secure. I always tell people, kitchen pantry's, safest room in your house.

These don't steal food. At least not yet the way the world is going mean it'll change. But yeah, so we looked at that and just, you know what? In your bedroom? One, fast access, safe for a firearm. If a wife is and husband are both proficient. One per person a small, safe in your kitchen if it's a handgun, a small discrete handgun.

Safe. I have a Agile 52. I have [00:33:00] six. I've got a big gun collection now, so my kitchen, I've got a in my pantry, I've got a gun, a cabinet in there with six rifles, one of which is an AR 15. That's racked right, or roll ccu, B optics, got a light on it, and the rest is part of my collection. The closet by your front door, extremely secure.

Thieves, ignore closets. It's just coats in there. I've got another six gun cabinet in there. I've got some lever action, some vintage stuff. I've got a Mossberg 500 and an AR 15. Then my den, I've got just a small handgun safe. I don't do dens are particularly secure. I just do that the bulk of my collection's in a guest bedroom at the end of a hallway and the room is empty.

It's a made bed. With a nightstand, with a lamp and a chair, nothing else in the room. Piece of generic art in the wall in that closet. It's a sliding double door closet. It's wide. I've got a whole bunch of edge as a wall and I've got the bulk of my collection thieves running their house are gonna look in their guest room, they're not gonna waste their time.

And it's at the end of a hallway. So in the event of an invasion, if you get to [00:34:00] that, you get to that room. And now I've got a, constriction point, I've got a corridor that there's no way they're gonna get to us. We control that space. And that, that's what we put together and it really got put together in a matter of a couple of hours one day when I'm doing all this research and all of a sudden it just came to me.

Holy cow. The safest places in your home, the thieves never go, are great places where you are in your front door. Access to a gun right there. People spend a ton of time in their kitchens nowadays. Yeah. Quick access right there. Plus you gotta exit point from the home. You can arm yourself and get out. So it's It seems just to all, to me, that just makes sense.

And so that's kinda the way we did it. And what we're really focused on. Now, when you look at the firearms industry, there's two sides to this industry. One big side and one tiny side. But the big side is the performance side, firearms. And that is your guns, that's your gear. That's, you're avid hunter.

I'm now an avid hunter. And also I love long-range shooting. I'm trying to shoot more clays. They just [00:35:00] seem to get missed a lot by me. But it's all performance. So I'm like investing in better shotguns with better adjustability. Clothing-wise, I'm buying performance cl if I'm doing, tactical training.

You've got all the com, the gear. Yep. It's all prof and all that Gear's designed. To allow you to execute, to perform better, right? You've got gun safes. Gun safes. Sit outside of the performance side of the industry. When you're done, at the end of the day, clean your guns, take a shower, all your stuff go have a beer at the guys, and the guns go in the safe in the basement.

It's the, it's, I use the term it's a dumb piece of equipment. I don't mean that disrespectfully, it's not part of the performance of what you're actually doing, and we're secure. It sits, we sit on the performance side. When you buy my solutions, you put them into your home and we tell everybody, look, if you're gonna, if you're a, if you train for, let's say, defensive handgun training a lot, or tactical carbon training, you're practicing your draw, you're dry fire and you're going [00:36:00] through all your drills, you should be the teaching drills.

I'm a big believer in, in, in drills. I love doing drills. That goes back to my guitar days. But the dry fire drills, we also say, okay, now you gotta practice your access. So every night free you go to bed. If you got a fast box under your bed every night in the dark, reach down. Don't try to rush it, just deliberately do that.

Lock, open it, then close it, lock it up, and go to sleep. After 30, 40 days, you no longer think about it. Just do it. Just do it. Correct. Cuz somebody bra, if all of a sudden there's gunfire in your home, you're gonna have tunnel vision. You're gonna, the whole world, you're gonna be in slow motion. You're gonna lose dexterity in your fingers.

That fight or flight response does a lot of bad things to our ability to perform. But if you get the muscle memory, your brain doesn't have to do it. It's already, it's pushed down deeper into your brain where it now is subconscious, and you'll do that. I got, when I pull a jacket outta my front, my closet, I reach in, I do that lock, I open it and I close it.

Yep. I can open that agile [00:37:00] cabinet and remove a gun. If I'm at the door of the closet, I'm gonna say I can be armed in less than two seconds. It's because it's, I've just done it so much. So we're really this year focused on performance firearm storage, cuz that's America is going high performance in everything.

People are getting outside. From sports to the equipment we have now is so good. Hunting gear is just, yep. It's, I got my kids out hunting. I'm like, you're not even cold. I froze my butt off, huh? Yep. Yep.

Jeremy Dinsmore: We had

Tom Kubiniec: frostbite. That's they came out, we're out.

It's really was cold. It was a cold morning. Maybe it's three degrees and man, that's, and so my kids all ski. We live right next to ski areas. They've got those little, those little glove warmers? But the, there's boot warmers. He's got 'em all in his hat. It was brilliant from that point on, and when I go out and it's really cold, I bring those warmers.

You put two or three of those warmers in a hat, so the back of your neck [00:38:00] and your ears are warm. I've sat out in, nine degrees for three, four hours. I'm good. Yeah. It's amazing how Well, and it takes, it takes a 14 year old kid to teach you that. Yeah. To teach that. But again, the gear's gotten so good, but secure it this year is focusing heavily on performance.

We're hosting a series of training events this year. Oh, wonderful. We did our first, it's called a event out in at Gun Site Academy out in Arizona, which those guys are so good. They opened up their place, their facility to us, and they, we had a great training. It was all women.

Great event. We're hosting, our second event is gonna be in June, in, I think it's in Illinois. I don't, Karen Hunter. Is our business development manager and she's the one putting it together. But we wanna get all over the country and the events are gonna be focused on firearms proficiency, but it really is teaching people that access is part of the performance package.

Guns need to be secured outta sight, but just [00:39:00] because they're secured outta sight doesn't mean you like, forget it, access. Oh, it's, yes, if you're gonna carry, you will have a little bit faster access. Most people do not want to carry a gun in their home. They just don't.

And I don't, it's just, so we're really looking at that and we've got some new products coming out later this year. We've got a handgun storage solution that's gonna be a real game changer in how you secure firearms in your home in terms of efficiency. And basically allowing people to do a lot more by spending a lot less.

That'll be out in probably September of this year. That's exciting. And we launched several other handgun storage products this year, which they're all doing very well. I, the one

Jeremy Dinsmore: thing that I really like about is how modular you could really create your box. I, when it could, like even right now, like just some of the, whether it be extra ammo or if you have a silencer or you have those little cradles that you are able to put in there and it, like what you're saying, the old school guns being the w and that's exactly it's fixed, this isn't, you could tailor this to what your needs [00:40:00] are and I think that is a huge, thing for gun owners that are looking for that, like you said. Exactly. Obviously this is your baby, this is your product, but it makes to me perfect sense. It's on that performance side, right? That is making it that better side of things.

Tom Kubiniec: People, especially in fire, people wanna know they're doing things right. That's probably i'll trained. I don't shoot as much as I'd like to. But I never miss an opportunity to take a training class. Yeah. I try to get, I'll go out for three day classes wherever I can, cuz I think it's fun.

Yep. I don't practice enough. I don't carry a firearm. I don't conceal carry, I'm, I don't train enough to do it. And I'm not, I just, for me it's, I also live in a small town that just, I live in Mayberry, it's just, it's like Andy Griffith. It's not much going on. But, our system, the modular nature of it, it comes down again to simplicity.

It's only a handful of moving parts, but it's what they can do. The, in the military, the Marine Corps, we did MARSOC West, which is the largest military armory in the US huge facility. [00:41:00] And that's their, like the mil, the Marine Corps Special Forces group. They call our rack, the Tetris rack, cuz the armor starts at the bottom.

And just build, those are our model 84 cabinets. The third group of Fort Bragg they call it the Lego rack for the same reason the armors could just build what they wanted. And in the military, our advantage, I've got one moving part for their weapons, whether he has an MP five or an M four or a mark 19 grenade launcher, a 50 or a shoulder launch, rocket system.

He walks up to the rack, adjusts the saddle with one hand, puts the gun in with the other, no tools on the fly. It's that easy. And military, our competitors had weapon racks that had, 70 or 80 different brackets for the different guns. You had to have screwdrivers and tools. It just didn't work.

So we just tried to make the simplest possible solution that would store it. Now we say proper storage with our solution. All your guns. Are stored free and clear scopes are [00:42:00] never touching. No rifle touches. The other rifle, the guns are sitting in the saddle, which is a olein nylon blend. It doesn't off gas.

We do a lot of museums and most of the materials in a gun safe are banned from use in museums. Okay. For crucial reasons. They're banned from military use for corrosion reasons. So everything we do is museum grade, meaning you can have true relic firearms and you won't get a line in the gun from the plastic off-gassing.

So it's, we're just trying to approach this from this standpoint of what's the best thing we can do for the firearm and what's the best thing we can do for the guy who own the firearm? And that's our motivation. Whereas, the safe industry as it's been, has been how do we make it cheaper?

How do we get printed so it holds more? Yep. And they're just trying to pack in as many little Ws as they can to say it's a 60 gun safe. But most gun owners don't. They're not interested in packing everything they can into a little box. They want to actually store their guns in a way where the show, I say respect does.

Now when you close the door, they show some [00:43:00] respect for your firearms.

Jeremy Dinsmore: I always laugh because recently, I think it was the last two, maybe a year and a half ago, my dad used to have this old wooden, glass open door, it locked. And it had all our hunting rifles and shotguns and the ammunition and other various handguns in it.

And he was wanting to get rid of it for the longest time to, and he pawed off to my brother, my younger brother. So now my, and I was just like, man, you gotta, luckily it was big, but it wasn't insane. But even like now, like some of these crazy vault just, I don't know, they don't like I the look of your answer lightweight Model eight, that is the one that when I move into a new house, that is the sucker I'm buying because it's, I don't know, it's, it that's the I don't know.

That's what I, the one

Tom Kubiniec: I'm very drawn to. When you look at the mixture of gear and guns, answer eight, answer 12. There's, yeah, people are amazed at how much stuff you can organize. And I always tell, and it's funny, my wife's not [00:44:00] a hunter. She's a very patient wife, but if my gear is organized, put away and outta sight, she's very happy.

And I can always buy more. I've noticed that when a wife gets frustrated as you're buying another piece of equipment, it's only because she can see the other three that you got. But if everything's organized, put away, outta sight, outta mind, it's it works well. But yeah, it's

Jeremy Dinsmore: what about you were saying earlier about having the potentially new handguns boxes coming out.

You know what, I guess what is your goal with that? Because you know that,

Tom Kubiniec: When Yeah, it's real simple. It's real simple is, We wanna make Ameri, we wanna change the way American gun owners think about firearm storage and consider storage as part of their performance of what they're trying to do.

And then really, we wanna make it so that there's so many first time gun buyers and there's so much bad information out there. There's great information too. And we're trying on a storage side, get people just to slow down, stop and think, [00:45:00] wh when do I need this? Where do I need this? Why do I need this?

Asking some questions and which we're coming up with solutions that allows a, like a, you've got a woman who's got two kids. She lives, she's single, she has a firearm. How does she best, how does she best secure a firearm in her home? At night, next to your bed and a bedroom. That's great. Secure, fast access, small, little safe.

You get up in the morning. Nice. You got a two story house, you're downstairs. With your gun's up in your bedroom, that's not doing you any good. If you are concerned about home invasion or breaking, so does that mean you have to buy two safes and you bring the gun downstairs and put it in the safe in your kitchen?

Do you put a safe in your den? Theoretically the answer would be yes. Now you've got someone who may be financially that's a burden. We're coming up with a solution that allows you to secure a firearm throughout your home quickly without having to buy multiple safes.

That's awesome. It's a it's a safe, it's a transport case. It's a flight approved case. It's a go to the [00:46:00] range case. It's a, it's an integrated solution that allows you to live with fire, a firearm, or multi firearms in your home. In a way that nobody's ever done it before. Exciting man, that's really exciting.

And also it secures in your car. Okay, sweet. So the locking solutions are from fast access home solutions to discreet locking in your car, but you're basically taking a case that holds the firearm and then you're buying multiple locks inexpensively. So that's the solution. And the case itself is pretty simple, but it pops open and presents the gun so you can grab it and you are.

At a position to discharge a firearm if you had to.

Jeremy Dinsmore: Wow. That's exciting. I'm excited for that one. Let's kind of transition cuz you said about having your kid, your children going out. Do you take them out hunting? I know, like we said, you're coming from that northeast. What, what has the, like you said, like shooting long range and going out with I know just from doing a little bit of research and everything like that and how you're saying I do want to like, talk a little bit about the hunting side of [00:47:00] things, but then also your personal health side of things because you've done some unique things that kind of better yourself.

So

Tom Kubiniec: thanks. Against the wall, you do crazy stuff. The hunting with kids, it's now my kids are all my oldest lives in London now. Okay. He graduated from Kings College and My daughter is in Savannah, going to College of Art and Design, and my youngest is now in West Virginia University. So they're all gone.

Yeah. My my youngest is not, Charlie has not been out hunting. He just, he has not done a hunter safety course. He doesn't seem to be interested in it. He's very good with a carving. He's very, we've done a lot of training classes. My oldest, we've done my, the me and the boys, we used to do a tra every summer we'd do the three day training class with Paramount Tactical in Virginia.

Gary Melton, I know he's a friend, and one year my oldest won the top shot. And then a year later my youngest won the top shot. So they're both proficient. Colton is being, he just with college, he's my oldest. The way his travel schedule is hunting season is so short in New York State.[00:48:00] We were out last year.

He was home for Christmas. We went out in muzzle loader for two days and we saw deer. But we didn't have a shot. Yeah. And my wife, we have a 500 acre hunting ranch, about 12 minutes to my house. It's spectacular. Wooded, rugged terrain, lot of deer. We have a ball out there and we had a great time. And that's exciting.

If you fill the freezer, that's great. But, it's interesting. My high point last year hunting was bow. I was out bow season. I just, I was out and out. I never drew my bow. I sat in a tree stand for, three weeks, but I got a video of two, four point bucks underneath my tree stand, just sparring and slowly walking, just, they're just practicing, like fighting one day.

But that's the stuff that you see. I tell it to my wife doesn't hunt. I'm say, honey, I need to, I wanna bring you out this summer. We gotta get up really early. I wanna put you in a tree. Stand in the dark. Just sit and watch the forest [00:49:00] wake up. Yeah. She wants, she's really excited about doing it cuz it's I find it fascinating to watch the forest go from that calm of dark and you start getting those noises and things and as the light gets brighter the phases of the forest change pretty quickly and what the noises are till you're in the full sun.

It's a whole different experience. Yep. But that transition is just fun to watch. You see so many interesting things. Yep. You should take

Jeremy Dinsmore: her even out here this spring and hopefully you have some good Turkey on your property. And

Tom Kubiniec: We do have a lot of Turkey on the property, so we've got to I'm hoping this year we'll be a good year for

Jeremy Dinsmore: that.

Yeah, just bring her out there. Here listen to them. Hammer off the roos or something along those lines. It, cuz it's the same thing I love, man. As a kid I loved hunting. I grew up doing it. It's what I, that's obviously, it's even transitioned to now as an adult, but. There were times where when you're that young teenager where girls in sports and others, friends are more important than, hitting the woods.

And it's ah, man I'm out here all day and when I don't see anything, I'm bored. I wish I was with my girlfriend or I wish I was with this friend or whatever. Have it. [00:50:00] And now I, like I said, don't get me wrong, I love being with my family that they are number one, but sometimes when you have those days, that solitude in the woods where the leaves are yellow and orange and it's you, like you said you feel a different connection to where you're at.

And that is, I

Tom Kubiniec: love that feeling. It's my wife has said, she goes, we bought the land two and a half years ago, and she said, that's your new mistress, isn't it? I usually up around 4 35 in the, I'm up pretty early in the summers. I get up, I head out to the farm and I'm on a tractor. I'm doing something, working on food Plus, and I go to work at nine o'clock and almost every day, I always tell you, I said, you know what?

In another life, I would've been a farmer. Yeah. It's just it's just, I just, I'm out there all alone. There's certain PR things that I will do and don't do. I don't do chainsaws if I'm alone. There's certain, just my wife said, all right, honey. Yeah. Take

Jeremy Dinsmore: stupid.

Tom Kubiniec: But I just love building the property out, putting up stands.

We're gonna, I'm gonna rent a one of those forestry. [00:51:00] Yep. What is, it says skid steer with the forestry head on it. Yep. 72 inches of pure hate. And I'm gonna put, I've got acc, I've got areas of this property that nobody goes to cause it's just so dense. So I'm gonna build a, put a lot of roads in and I've got the ability to put in about 11 to 1200 yards of range.

I'm not gonna, I don't wanna get active shooting on the property. I don't want to disturb the property. Yeah. I'm gonna put up a little bit of steel and once in a while, go out there and rip some shots. Yeah, do that. But my wife said, honey, don't put a range in. I don't want all that shooting up there.

And she's I got ranges around. I got 600 yards, 15 minutes away in a range. Yeah. But but we'll do

Jeremy Dinsmore: it. Yeah. It'd be nice to, like you said, call it your own little escape basically. And then, like I just said about some things you've done personally to improve your health, where are you with still doing the carnivore?

Are you not doing it?

Tom Kubiniec: What's I am? It's it's funny. So yeah, give your, give the listeners. So my health has been deteriorating for several years and I'm a healthy, I'm the guy that eats lean [00:52:00] protein, a lot of salmon, salads, veggies, I eat right? I eat a super healthy diet and I've had arthritis was getting really bad, I get up in the morning and I couldn't close my hands without running hot water on them.

Liver enzymes were tracking worse and worse doing ultrasounds on my liver, trying to figure out what's going on. Why is your liver getting so bad? And that liver's an organ that you don't wanna mess with, that's one of the ones you don't wanna screw on. My psa PSA number, prostate cancer, A guy with a PSA of four is considered really high.

Mine was the 13. Oh my, so I've had a, I've had multiple biopsies. I had a computer controlled m r I biopsy cuz they were convinced I had cancer and they didn't find anything. And I said what's causing all this? And he said, looks like it's just inflammation. There's something. And they didn't know.

He didn't, nobody had any ideas. So I just started doing my own research on inflammation and the tendonitis has flared up really bad on me two years ago. I'm an avid golfer and I've not been on swing a golf club in two years. I've struggled sometimes to drive. It's [00:53:00] been really bad.

And my elbows. But I started doing research on inflammation and it came back to the carnivore diet. And so I switched July 20th of last year. I went pure carnivore, just cold Turkey, just red meat and water. And my wife freaked out. She was really scared. She was like, honey, you're, she was like, you're already got these health issues.

Don't do this. I said, honey, look, the world's not gonna change. In 90 days in November, I've got my annual checkup, do my blood work. If things don't look good, honey, I'll be the first one to jump. And I lost. She's 30 pounds and I'm not a big guy, but she's honey, you're getting too thin. You're getting, I felt great.

And did my blood work in November and my doctor was absolutely floored. Wow. Because it was my, I said liver enzyme. He goes, they're fine. Psa, my PSA was sick still Monster high but Doc 13 and everything else. And I was on high blood pressure medicine, which once you start taking high blood pressure medicine, your body addicts to it, you, it's almost impossible to [00:54:00] get off of it.

So my blood pressure was low. It was good. It was really good. So it took me three months of slowly reducing the dosage. I'm now off of all medications. Wow. But he was funny cuz he said he's the time. He goes, you gotta get some vegetables though. I said, why they're killing me? He's I said, look.

I said, okay Doc, you got anybody else that's 61 years old that's got blood work as good as mine right now? He goes, good point. So maybe I'll convert him. I don't know. It's. There's been a lot of talk, Jordan Peterson did the talk on Rogan about the carnivore diet, and there's a buzz about it.

It's a pain in the ass. You go out to a nice restaurant and I'm thinking seafood risotto, I'm thinking, with my daughter, chocolate lava cake for dessert. Just all this, there's so much great food in the world, and glass of red, wine of real. I've got a wine cellar. I can't drink wine and wine.

Really? Screw, I discovered that wine really screws me up. Okay. I have a little bit of bourbon. Occasionally I'll have a like a [00:55:00] Woodford Reserve or a, I like Jameson's. But again, I've gotta be very careful because if I find myself, like around the holidays, you're having a drink every night, a couple of drinks all say, I wake up like, wow, my arthritis is back.

So it's I've come to the realization personally that the medical community is wrong in their approach. Hang on one second. They're the medical community. I use my own example is a lot of things were going south on me and their only response is, okay, this is what we see. These drugs can correct these issues.

Yep. And that's what they do. So I'm on a beta blocker, I'm on a cholesterol, I'm on all these medications, slowly building, I've got, my father-in-law's got, he's on 35 pills a day. He's in his eighties. And nobody addresses the cause. And I'm like, let's, why should I start taking a pill until I know why.

I'm a big believer in why asking why about everything. And so I, again, doing the research and as it works out, green [00:56:00] vegetables are full of natural toxins so that plants, so animals don't eat 'em. Okay good. Man. The idea, the goal of the DNA of that plant is to reproduce, to produce seed so we can reproduce.

So plants have natural toxins, so animals won't eat the seed. If you look at apples, apple pets peach pits, they have cyanide in the seeds, in the pits, right? So animals won't eat 'em, right? And for most people, they adapt and are used to it. But for some people, maybe more than we think those toxins gonna have a real effect on you.

And if you're getting up there in life and all of a sudden you've got high blood pressure, oh, cut back on sodium, that's what they always say. Yeah, I eat meat. And I, when I say meat, I'm the fattiest cuts of meat. I eat 30% fat. If I've got a lean piece of steak, I've got two tablespoons of butter with it, maybe more, because fat is where all my energy comes from, and I use a ton of salt.

So I am the opposite of what they will tell you, but my blood pressure with no medication is one [00:57:00] 17 over 73. I take it every morning. Yeah. That

Jeremy Dinsmore: is one aspect that I've been trying to do a little bit more research on is like your sodium imbalance, right? Yeah. Like your electrolytes and everything like that.

Because it is very interesting to see when you really track and you hone in on how you feel, over a period of time. It's not just an overnight thing where you can notice the feel, but if you really do it could really have a positive impact. On on. Or negative you

Tom Kubiniec: Or negative.

A lot of times I've, in the nineties I was, for a while before I had kids, business was doing well. I got on the racing cars, I drove an RX seven in S E C A on the west coast, and I did well. But we're racing, it's 92 degrees out inside the car is 110 and I find myself drinking Gatorade all day.

And if I'm drinking Gatorade for a day, I. That night, I was so screwed up the next day. I couldn't think straight. I couldn't. Why do I feel so bad? And I realize you're getting all these electrolytes, all these, all the, you're, I'm overdoing it. Potassium levels. And I realized, holy cow. So I stopped and [00:58:00] went to just drinking water and taking salt, and taking basic, a basic nutritional food.

And it made a world of difference. So it's when you're, yeah. When your electrolytes are wrong, you'll feel good. And when they tell you got high blood pressure, cut back, low sodium, you know what? Low sodium will get you to lose a bit of water weight. And your blood pressure can go down.

But at what cost? When you're low, really low sodium, your electrolytes, your body is no longer transmitting electricity. As efficiently as it does. And that's what you're, that's what we are, yeah. So why are they telling you low sodium? When I went off of vegetables, pure. Protein. I lost 10 pounds in four days.

Wow. It was all water. And I struggle now. The struggle now is dehydration because I don't hold a lot of water. Now, if you just drink pure water all day, you flush out all your salts. So I actually take, I have a big thermos full of water in the morning, and I buy this it's a mineral mix. And then I take salt whenever I have a big glass of water, I [00:59:00] shake salt into it every time just to keep my salt, my sodium levels up.

And you know what? I don't yawn. I'm I'm going a hundred percent all day long. At about eight 30 to nine 30 at night, I turn off, I'm gonna talk to my wife at the, we're in the kitchen just talking. All of a sudden she looks over, she goes, go to bed. I'm sitting in my eyes are clo, I'm just, I'm collapsing.

I'm done. Yeah. And I go to sleep early and I wake up at 4 35 in the morning. I need less sleep than I used to. And I'm a hundred percent That's awesome. It's pretty cool. It's, but again,

Jeremy Dinsmore: It's not for everybody.

Tom Kubiniec: Until you, hey, gas and when I travel, like I, if I'm, I was in Brussels with my son, I don't, I just, I'm enjoying life.

Yeah. I'm not, I am not a I'm an ideological or whatever I call it about this diet. It's just, for me, it's a way of eating that works for me. Exactly.

Jeremy Dinsmore: That's exciting. Tom, man, I, this was awesome. I had a great time talking to you. I'm excited for what you have coming out with secure as far as the handgun situation, and I'm excited for what you guys [01:00:00] continue to bring to just an everyday consumer individual when it comes to gun storage, for armory storage and everything like that. So I really appreciate your time for coming on. Tom. Where could people. L follow check out what you have going on. I'm sure the website would probably be the number one aspect.

Tom Kubiniec: Yeah. It's just if you Google secure it. Yep. We're all over the place. We've got a lot of YouTube videos out.

There's a lot of other people that have created a lot of content for us. And but yeah, just Google Secure it. Secure it. Gun storage is the website. Ton of information out there. Awesome. I'm

Jeremy Dinsmore: excited to hear how your wife likes the woods that I'm excited for. Again, like you said, the smaller handgun box, there's a lot of cool things to, to stay in touch about and I'm looking forward to staying connected.

Everybody please go check out Tom. Go check out exactly what we're just talking about with Secure It. Check it out. You will not be disappointed again. Like I said, I have that fast box Model 47. I love it. It's really just. Perfect for underneath the bed storage. There's other things that I, again, I wanna look into of adding to [01:01:00] my little situation I have already going on.

So thanks again, everybody. We'll see you next week. Until next time, aunt Laura.