Introducing Vertek: Huntworth's New Camo Pattern

In this episode of the Hunting Gear Podcast, host Dan Johnson interviews Nate Sellers from Huntworth about their new camo pattern, Vertek. Nate explains that Vertek is designed to bridge the gap between traditional twig and leaf patterns and modern digital patterns. The pattern has gone through extensive testing and development to ensure its functionality in various terrains and lighting conditions. Nate emphasizes that the pattern is not just marketing hype and encourages listeners to try it out for themselves. He also mentions that Huntworth has more exciting products coming in the future.

Takeaways:

• Huntworth has developed a new camo pattern called Vertek, which aims to bridge the gap between traditional twig and leaf patterns and modern digital patterns.
• Vertek has undergone extensive testing and development to ensure its functionality in various terrains and lighting conditions.
• The pattern is not just marketing hype and has received positive feedback from testers in different locations and hunting scenarios.
• Huntworth has more exciting products coming in the future.

‍

Dan Johnson (00:00.951)
All right, everybody, welcome back to the hunting gear podcast. I'm your host, Dan Johnson. And today we get, got, we gate. I mean, I can't even talk some days like my, I bet you, you open my brain up, it would just look like applesauce in there. Yeah. Of mud and I don't know why applesauce. That's like the best description of my brain right now. Yeah. Nate sellers, man. How we doing?

Nate Sellers Huntworth (00:16.355)
Nothing's connected. It's just a giant puddle.

Nate Sellers Huntworth (00:29.007)
I'm doing all right, buddy. Thanks for having me on. This is going to be fun. I'm excited.

Dan Johnson (00:30.817)
Yeah, yeah, absolutely. Okay, question number one. Do you have trail cameras out right

Nate Sellers Huntworth (00:37.715)
So I'm weird. I don't even like running trail cameras. I, I, it's super weird. I know it's, it's weird. Weirdo. I hunt like 99 % public land and in Pennsylvania. And so it is predominantly sticky finger people all over public. It's very high pressure, lots of people. And so I've just found, you know, fewer people find my spots, fewer people interact with spots and steal my cameras and so on. So I don't even run them anymore. I didn't, I started doing that last year.

Dan Johnson (00:41.514)
That's weird. You're weird, weirdo.

Nate Sellers Huntworth (01:07.333)
and I'm shooting the biggest buck of my life here in PA while doing that. So I'm just gonna keep doing it this

Dan Johnson (01:13.481)
Well, and that way you don't have to worry about any of the rules and regulations and new laws and things like that.

Nate Sellers Huntworth (01:19.732)
And that, there's that giant 10 point, I know he's in here and you never see him all see, you just lose countless hours of sleep. Nah, I don't live with

Dan Johnson (01:27.485)
Yeah. Yes, I will say this though. That's that's a good idea. Because although I love checking out pictures of velvet deer, I just recently had an episode of the Nine Finger Chronicles where I was talking to Jeremy Dinsmore of Antler Up and we were talking. Yeah, excellent, dude. And we were talking about trail cameras and things like that. I love them. I love using them in the strategy. You know, obviously I hunt a majority.

Nate Sellers Huntworth (01:45.511)
Good dude.

Dan Johnson (01:56.944)
of private ground here in Iowa. with that said, if they said, you know what, no more trail cameras, period. I don't, I mean, I would have to adjust my strategy a little bit, but I don't think I'd be really butthurt about

Nate Sellers Huntworth (02:11.348)
No, I mean, it does not bother me whatsoever. It's cool. You know, I own an archery shop here in Central PA, so I got a lot of guys coming with their phone. Hey, while I'm working on their bow, look at this cool picture of this deer and velvet. Here's his shed from last year, you all that sort of stuff. It's cool. Like, don't get me wrong. Like, it's not like I don't like them or don't appreciate them or approve of them. I don't know. It's just something not for me anymore. It's just less time. I don't have as much time as I used to to be able to scout and run cameras and let them soak or, you know, whatever it may be.

Dan Johnson (02:33.145)
Mm -hmm.

Nate Sellers Huntworth (02:40.361)
And so I get just as much thrill kind of e -scouting, walking into a place brand new, checking all the weather things and all that sort of stuff and then walking in and killing something. Even if it's not the biggest deer on the property, it gets me fired up every single

Dan Johnson (02:53.528)
Amen, man. Amen. All right. Archery shop. You own an archery shop, too. I just have this question. When do people start to when does the rush start for you to get both set up for, let's say, an October one

Nate Sellers Huntworth (03:14.296)
About two weeks ago. Yeah, so the October one opener in Pennsylvania, that's very real. lot of places across the country open up like September 15th. So like, bow shops have been getting busier, you know, in other states. But in Pennsylvania, we're liking that October one timeframe. So about two weeks ago, right after 4th of July, it starts kind of picking up a little bit. And then we just get pounded all of August. All of August we get pounded. First two weeks of September we get pounded. So yeah, it's, I'm busy right now, to say the least.

Dan Johnson (03:40.365)
So post -4th July is when it starts to get busy. When do you wish people would start bringing their bows in?

Nate Sellers Huntworth (03:49.274)
12 months a year. Like I would love, I would love the day that archery season ends in Pennsylvania if people started walking in at my shop, which our late season archery is like January 15th -ish. I would love for the rest of the month of January people walked in and that's really, and that is inarguably the smartest time to do it. You know, if you know this is my last year on these strings, I need them replaced, do it in January. What are

You're not pulling, most guys aren't pulling their boat anyway until after turkey season and kind of start thinking about shooting them against you. Might as well do it in January when lead times are short, I'm slowed down, it's very easy. Yeah, that's the best time to do it, but no, they all wait till July, August, September. They all do, every single time.

Dan Johnson (04:30.164)
They all do. And I'm, I do, I'm doing it right now. I'm waiting. I'm just, I don't know why. I think I don't know if I'm going to get new strings on my bow this year or not. I usually like to run them two years in a row. Yeah. And then, so outside of that,

Nate Sellers Huntworth (04:42.572)
Minimum, yeah.

Dan Johnson (04:47.328)
We'll see if I want new strings or not this year. But the good thing is, is if I don't get new strings, I still have to get arrows made for this year. And then once the arrows are made, then I can start shooting heavier again and get conditioned. Although I should be conditioned 24 -7, but I'm not. Yeah.

Nate Sellers Huntworth (05:05.274)
24 -7 -365, man. Like I tell guys, it's never about the arrow or the tuning, it's about how well you shoot every single time. And that is, the guys that come in, and this is true, this is a PSA, if you come in and shoot your local archery shops indoor winter league, know paper might not be your thing, big colored spots, but that makes you a better bow hunter, hands down. Never does anybody come out of paper season a worse archer than what they started, and particularly just your common bow hunter.

They never do, they always improve, they always get better. And they're always looking to do it again. It rolls right into 3D season, rolls right into the summer. It's

Dan Johnson (05:42.533)
Yeah, yeah, that's a fact. That's a fact. I need to shoot more. But then I also probably need less kids, a less demanding job. I need less activities. That's, that's just, yeah, yeah.

Nate Sellers Huntworth (05:55.422)
Like all the things, it's all the thing. I mean, but that's true. Like if you have kids, young kids in particular, which you and I both have, you have 17 different jobs which you and I both have, shooting your bow is like, hey, it gets really put, it's not even on the back burner, it's like next to the stove. So it's one of those things where you know you desperately need it, it's such a passion of yours, but you just don't have time for it. And it is tough to make time, it really is.

Dan Johnson (06:19.705)
Yeah, yeah enough of my excuses and how worthless of an archer I am. So today is what Tuesday the 30th? Is that right? Yeah, Tuesday, August or July 30th. And we got some news and I found this out last year that you guys were going to be developing a new camo pattern. But we're coming up on launch date here pretty soon. So.

Nate Sellers Huntworth (06:33.842)
That is right, yeah.

Dan Johnson (06:47.918)
To start this off, when is the launch date for Huntworth's new camo pattern?

Nate Sellers Huntworth (06:54.081)
So Huntworth Vertec, the brand new camo pattern which I'm wearing for all of our video viewers for 2024 is August 1st. 2024 will be available for purchase on our website. It will be, it is not replacing anything in our lineup. It's a new addition to our lineup. So we'll still have our other two great patterns in Tarnan disruption. So much work has gone into Vertec. mean, just years of R &Ding. I mean, just the pattern has gone through so many different iterations. It's not even funny.

And what we've landed on has just been phenomenal. The feedback from our staff, the people that have been trying it out for the past year, taking it all across the country, all across the globe, success in Africa, Mexico, all 50 states, Alaska, mean everywhere. And it has just been tremendous feedback and we could not wait to share it with the world on August

Dan Johnson (07:41.512)
Okay. Now that's you hyped it up. You did a really good job. You got to hype it, but I need some details now. Okay. and so the first thing is, okay, hunt worth already a well established camo company. you guys have excellent like materials, you guys have excellent products, blah, blah, blah, blah, blah. All right. We can talk about

Nate Sellers Huntworth (07:46.283)
God high.

Dan Johnson (08:06.838)
until we're blue in the face. You guys are like, when we say you're an established brand, you just look around the industry. Lots of people are talking and wearing Huntworth gear, all right? So, why do, why does the hunting industry, why do hunters need another camel pattern to choose from?

Nate Sellers Huntworth (08:28.494)
That is an excellent question that we get weekly. It is. it's you think about, how can you improve a jacket or pants or bibs or vest or something like that? You know, is it really necessary? One thing that we saw at Huntworth was a massive gap between people who prefer, you know, your traditional twig and leaf, your photorealistic, you know, it tries to make you look like a tree, a pile of sticks, a pile of leaves. Right. And then your very modernized camouflage that's digitalized, very abstract, odd color palettes. Right.

And so you have very two distinct worlds of people who wear those particular types of camouflage. I'm not saying that you can't take that pattern one place or the other. That's what I'm saying. But in terms of preference, that's really what they've gravitated towards. And one thing that we wanted to try to do is try to bring those worlds together, offer a camouflage pattern that has the color palette of your traditional twig and leaf, have some of the abstract realism of that photorealistic style pattern, but then also bring in all the modern technology that we have to create

such a random pattern, not digitalized, but a random pattern that allows you to see in, you think you see tree bark, you think you see twigs, you think you see branches, but then based on that color palette and that schema, we're after a larger depth of field. So we have a pattern in Vertec that has a four mid and background. And if you actually sit there and look at the pattern at different distances, it maintains its breakup function over those different distances. allowing it to not only work as the patterns intended, but also

kind of bring in those that are using your older style patterns and appealing to those that want a more modern look and a more modern approach to camo. Because let's be honest, camo in today's world is predominantly driven towards the hunter, not the whitetails eye, not the elk's eye, the turkey's eye. And so if we can kind of bring the usefulness towards all big game species and all small game species and everywhere else you might be able to use it and then appeal to both worlds, it's just a win -win.

Dan Johnson (10:22.298)
So what is the conversation like at the Huntworth round table, you know, when you guys are starting to discuss what does this camel pattern need to look like? how much of that conversation is actually about hunting and not about, it's gotta look good on a

Nate Sellers Huntworth (10:43.291)
So yeah, that's a great question. It really is. And one thing when I came on board with Hultworth and I was working with our graphic design team and we were putting this in the field or taking pictures of it is we wanted this to actually function. So we took a multiple different pattern iterations and we're standing in snow. We're standing in brush green, brown, totally barren sage brush, South Dakota. We gave it to our staffers who were able to do all this sort of stuff. And we have been going through multiple iterations of the pattern. So that way.

When we see a guy in South Dakota at 300 yards, it looks the same at 30 yards. When we put a guy in the Eastern hardwoods at 100 or 10 yards, bow hunting or rifle range, it still works, right? So sure, we need it to look good on a rack, right? We need it to be able to sell. Some guy looks, he puts that on, he's like, yeah, I look awesome today when I go shoot this buck of a lifetime.

But at the same time, the amount of hours that we have put in behind the scene to build this pattern from the ground up and to make it work across all terrains in the United States, we've tested it in Africa, Mexico, everywhere. It has been a lot. It has been easily 10 to one actual, hey, this looks like going to Iraq versus, hey, 10 times the amount of this actually functions in the field exactly the way we want it to.

Dan Johnson (11:54.462)
How do the people that you communicate with determine what or how a camo, quote unquote, functions?

Nate Sellers Huntworth (12:05.766)
That's great question. We often are concerned ourselves. Is this really actually functioning or is it just kind of doing what every other camo has done? And so, you know, one thing we definitely wanted to test over the past year was deliberately pushing it into very odd situations. So throw a guy on a completely barren tree. mean, totally wide open skyline, the whole thing. Worst case scenario, sitting out in an open field in Turkey season, completely no tree to back yourself up against.

How does it still function against those game species? Because turkeys have incredible eyesight. You can't really fool an al -Khafid, doesn't like it. And if a whitetail skylines you, it's over. And so when we put those in those positions, we saw the same performance or better performance than our current two patterns. And when we saw that, the proof is in the pudding then at that point. We can be, I took this out in turkey season, I'm sitting up in the middle of a logging road, deliberately sat myself in the middle of a logging road.

nothing around me and I had a hen walk out to me the point that I could almost reach out my gun barrel and bonker in the head. That is functionality. That is really showing us that that is proof in the pudding that this camo pattern is functioning at the same level or even a higher level than what we've been able to create in the past.

Dan Johnson (13:16.836)
Okay, so one of the goals it sounds like was for you guys to come up with a pattern that is functional in any environment. Okay, how do you do that?

Nate Sellers Huntworth (13:30.218)
Absolutely.

Nate Sellers Huntworth (13:34.731)
So one thing that like I alluded to earlier is creating the depth of a pattern. So in a tree, you've got a lot of skyline, got a lot of open pockets. You have a lot of reflection in the tree. People think that, you know, when you're in a tree stand, everything's just kind of dark. Well, if you actually look down through the woods either during golden hour, first thing in the morning, even definitely in middle of the day, there is light and shadows everywhere. So you have to have the ability to have a high contrast in your pattern, but you can't just go straight contrast. You can't just go black on white.

Right? You're not a killer whale floating through the woods, right? So you have to be able to throw in other colors that complement that contrasting pattern. So, you know, we have mixtures for the video viewers. We have patches that kind of this rust orange color, right? That's a huge part of the fall. The green that you would experience in the spring and early season and white tail elk, so on and so forth. So you get the skyline help when you're actually cello -welded up in a tree because you have the contrast of light and dark where you lose a lot of that, particularly when you're backlit.

But then of course we actually have the colors that blend in when you're on the ground and when you're know ascending descending tree are actually covered up in foliage. That pattern has to fit in a wide range of light and dark scenarios but then also different types of foliage different size of trees and when we add in the illusionary finer details those things make it look like again you're a pile of sticks you're a pile of leaves which is something that has worked for decades in older style patterns.

Dan Johnson (14:57.931)
Okay, okay. And now as, like, what did this process, how long did this process take from the time you guys kinda got together and said, hey listen, we wanna come up with a new pattern, to today, which today's Tuesday, we're gonna be launching this on a Thursday or a Friday, and so we're gonna be two days into official launch.

Nate Sellers Huntworth (15:22.287)
Yeah, so we started when I say we the whole team, mean, there's people don't understand how much work goes into developing a camera pattern, developing the clothing that it goes on. I mean, we've got a team of 10, 15, 20 people around the clock working on this in various different facets. And Vertec kind of started as a brainchild almost three years ago. Kind of this idea of how do we bring the two worlds together? That's where Vertec kind of started. You know, the modern abstract digital and the old traditional style patterns.

How do we bring those two worlds together? What kind of colors do we then bring into those things? And we've probably had no fewer than 15 or 20 different iterations of Vertec over the years, testing it on different fabrics, testing it on different, you how does it handle up in windproof films? How does it look on this fleece versus this treaco type shell, a waterproof design? How does it function? We want it to look on a lightweight garment the exact same way it would look on a heavyweight garment.

Because if it totally changes the color schema, then it's not worth creating. It's not worth producing, right? You want to be able to take that pattern everywhere with you. You don't want it to be just your early season pattern, just your late season pattern. once we finally were going into production, we had prototypes coming out. We've had over a year of actual in the field testing. I started taking it out last whitetail season and then all through the late season into the turkey season. So here we are sitting a year later of huge amounts of R &D testing. I think about

15, 20 different staffers, about 10 different bow kills and firearm kills, some on film, some just with pictures. And it has just been phenomenal. The feedback, the imagery we're gonna be able to see, the film we've been able to see, how the animals interact when they come into the space, particularly in bow hunting when they're so close. So there's been a lot of work put into this and I'm so excited that it's over, that the launch is actually here. We get to share it with everybody.

Dan Johnson (17:06.927)
Yeah. Yeah. This is a random question, but I feel like companies have to wade through a lot of this type of yes, men mentality when they hand out. OK, so I'm just going to be honest here. You guys pay me right for advertising space. There's other people that, you know, they get paid by product like certain companies and things like that. So obviously there's two things.

I want to work with a company that has products that will increase my hunting experience for the positive and I want to continue to get paid and have a relationship with these. How hard is it for you guys to wade through all of the, dude this is revolutionary, this is so awesome, my god, this is, because really that may not matter as opposed to Joe Blow who is actually paying full retail price.

for your products.

Nate Sellers Huntworth (18:05.877)
Correct. Yeah. So as you know, you know, so I'm the pro staff manager for Hultworth as part of my R &D stuff and all the things I do for EECOM. And so you hear from me regularly, right? All of our staffers hear from me on a regular basis. And one thing that I will tell anybody is that our staffer base is very broad spectrum. I think broader spectrum than almost any other company in industry. We have guys that are social media influencers. They have a couple hundred followers on Instagram, Facebook, but they're from Michigan.

heart and soul of bowhunting world right or Pennsylvania or Iowa and I need their feedback because they are the heart and soul of it so they're on our staff right we send them a jacket sent them we need your feedback on all the way up to high -end television shows that are on the outdoor channel sportsman's channel and we need their feedback as well right but the further you go up the ladder you're right it feels like you know maybe there might be a little more yes men but at the end of the day because the spectrum is so

I get actual feedback from this guy. get feedback from this state and this state and he took it on this hunt. It was this temperature. It was this kind of weather. And one of things I always will tell the staffers, I've told you this and everybody else is because you're part of the product and you're going to have an ad read for it. You're going to have a product review on a sponsorship of it. Wouldn't you feel better on the inside if that if you gave me positive feedback or negative feedback and you saw that get changed.

because then later on down the road, you're going to be using that product. And if it's something you kept your mouth shut about and you didn't like it in the first place, well, then you shot both of us in the foot. So I love hearing all the negative feedback. I want every single piece of criticism. And the owners, Neil and Karen, they've owned Huntmore since 2001, born in the steel city of Pittsburgh. If there's a group of people that understand the working class bow hunter, right, the common man bow hunter, as you say, paying full retail price, it's us.

Dan Johnson (19:35.441)
Absolutely.

Nate Sellers Huntworth (19:55.645)
I mean, I would put us up against anybody in that regard. And so we need the feedback of everybody. And a lot of our staffers respond to that in a very positive way. We don't have a lot of yes men. We need people to tell us exactly what they like and what they don't like.

Dan Johnson (20:10.425)
Yeah, that's that's good to know because I'll tell you this man. I've sat in with some companies before who I almost feel like that the conversation was just what's the word? I'm the term I'm looking for was just like just to cover bases. It really they already had the product made and there wasn't going to be any like different versions that came out of this conversation. But I will say this. There's one thing

really pisses me off and is if there is a product that does not work or I feel doesn't make me as confident as I need to be going into the woods and I just straight up won't use it. Like I won't use products like that anymore because in the past they've cost me dear and I don't want to get I don't want that to happen anymore. So it's cool to and I know some of the guys who

represent hunt worth and they're stone cold hardcore hunters who like they don't care all they want to do is hunt and kill big deer or hunt period and and so if they they hold their tongue and it costs them something they like they just won't do

Nate Sellers Huntworth (21:27.065)
Yeah, no, and we get it like we'll get guys that will go out on a hunt and they'll be like, hey, I tried this thing out. It sucks. We need to fix it. Cool. What do we need to fix? What didn't you like about it? And we go and we take it and we take it to the plane. We take it to design. We whatever we need to do because just launching something for the sake of launching something and saying we did this thing that does us as a company no good. It does you as a consumer or staffers doesn't do anybody any good. And I'm a hunter. Right. I'm in the exact same boat as someone who

Dan Johnson (21:33.228)
Yeah. Yeah. Yeah.

Nate Sellers Huntworth (21:56.12)
you know, is working with pro staff and working in the R &D side, I'm just as picky as they are. I'm not going to settle for something that I was like, yeah, this is kind of there, but it's not. I need it to be all the way there because I'm not, I don't want it to sack. have limited. We talked earlier in the show, we have young kids, we have limited time to hunt. I don't want to blow my few opportunities because of a piece of equipment that I'm wearing that I'm quote unquote, sponsoring. That's just not working for me. Doesn't make any

Dan Johnson (22:19.518)
Exactly exactly and that's why I like you guys because the changes do come if enough people are like dude this this cuff suck this pocket sucks this pack sucks things like that so kudos to you guys for that now as far as the the camel pattern itself We're getting ready to launch have this launch. Is it going to be available? right off the bat in all products

Nate Sellers Huntworth (22:28.725)
Absolutely.

Dan Johnson (22:48.428)
throughout your product line.

Nate Sellers Huntworth (22:50.364)
90 plus percent of our products are ready to go August 1st. So we are not adding any new products. So this is a new pattern on existing products. So all of our heat boost line that people absolutely love, all the warmth without the bulk, it's all going to be there. Our lightweight stuff, our mid -weight stuff like the Elkins, which is a super popular garment for like the rut timeframe, it's all going to be available there. We have a few odds and in pieces.

that were not fully ready to go. We had to tweak some things with them as we described. We to tweak a few things before they're fully to launch. But 90 plus percent is going to be on the website and it's going to be ready to roll come August

Dan Johnson (23:25.778)
Awesome. Man, that's awesome. That's awesome. Any other interesting facts about this new Vertec line or things that people need to know about?

Nate Sellers Huntworth (23:37.502)
In terms of the interesting facts about Vertec, and I strongly recommend you actually give this a shot. Whether you see it in a clothing rack in a retail location or you buy it from online, actually take it outside and do the things that we're describing this pattern can do. I don't care if you just hanging in a tree in your backyard and you walk away 20 yards and you stand in the middle of your development road and see it from a hundred yards, whatever it may be. Actually see how the pattern interacts. It is not just marketing, it's not just ploy.

The amount of innovation that has gone into the actual function of this pattern is just truly mind blowing in my opinion. And we're very excited to have people actually see that firsthand. So I strongly recommend you try it because there has been so much work that's gone into develop that kind of abstract reality to the pattern and particularly in so many different color palettes.

Dan Johnson (24:26.63)
All right, so now Vertex, right go go check out Vertex brand new line up is your website gonna be updated tomorrow the day after with all this new stuff

Nate Sellers Huntworth (24:37.642)
The website, yeah, so the website's getting an overhaul, kind of a facelift. It's still gonna function the same, but we're gonna have all the Vertec on there. It'll be right there, front and center, as you jump on the website, huntworthgear .com. Vertec's right there. You can shop Vertec. You can also check out all the other patterns we have. We Tarnan, which is a great pattern, Disruption, which is a true digital pixel pattern. You can definitely check them all out there. well, I love Disruption. It's my absolute baby. But yeah, Vertec is definitely gonna be there along with everything else.

Dan Johnson (24:57.413)
I like that

Dan Johnson (25:05.561)
Yeah, and then so as is this eventually going to take away another are you gonna take away a pattern or you're gonna keep all three of them?

Nate Sellers Huntworth (25:13.026)
As of now, what I've been told is that all three patterns are here to stay. And I don't see us taking away anything. They complement each other and they're so different from each other. Tarnan's more of a horizontal pattern. Iconocard like a horizontal tree bark pattern. It's obviously very organic in its elements. It's not straight photorealistic tree bark. Disruption's a true digital pattern. It's totally different. And then we have Vertec now, which is trying to

Dan Johnson (25:18.383)
Alright, cool.

Nate Sellers Huntworth (25:40.524)
photorealistic and the modern element. we have three very different patterns from each other, three very different color palettes from each other. They complement each other too well. I don't see any of going anywhere anytime soon.

Dan Johnson (25:50.967)
Gotcha. While I got you here, I do have to ask, do you guys have any new products coming or have been launched since the beginning of the year that we need to know about or?

Nate Sellers Huntworth (26:03.461)
Nothing new that has been launched yet. I can tell you that. I can tell you that. September, September, October is going to be a cool month for us. And now we've got some big stuff coming for 2025. But that's, that's down there. But yeah, we have a few more things coming down the pipe that are brand new for us in the September, October timeframe. And then a full big new thing in 2025, which is still in the works.

Dan Johnson (26:07.01)
Okay. Yeah.

Dan Johnson (26:29.803)
Okay, okay. I was a little pissed. I saw Jeremy Dinsmore, he put out a little Instagram deal, and he had the new pattern this past season. How do I get on the list, dude? I need to get on the list. okay. So people who are mediums get all of the good stuff.

Nate Sellers Huntworth (26:39.574)
Listen, you're not a... You're not a medium!

Nate Sellers Huntworth (26:51.259)
People who are mediums, so I needed a medium sized model and for those who don't know, go listen to Jeremy over at the Antler Up podcast, part of the sportsman's network here, but Jeremy is local to my shop and I needed a guy who I knew was good with the camera and was also, he's small, let's be honest, he's small. So yeah, no, he's good. But seriously, if I had extras, I would have given you some. Truth be told, I don't even have it

Dan Johnson (26:55.527)
Okay.

Dan Johnson (27:09.747)
Yeah. Okay.

Nate Sellers Huntworth (27:17.351)
I have a good, is like one of my few shirts I even have. Most of it's actually been given out to staffers. So the stuff I have is for photography. I gotta keep it clean.

Dan Johnson (27:25.341)
Yeah, I got a couple buddies who either before launch or during launch, get like from a random company, I'll get like a box of

I don't know, trail cameras or whatever they're trying to buy, but they go in and try to buy it and they're sold out. And then I hear it. They're like, you got your promotional gear, but I can't even buy a damn whatever it is. And I just, I respond by taking a picture of it and then sending it to them. Exactly. Exactly. There's, there's perks with what I do for a living for sure. So,

Nate Sellers Huntworth (27:48.753)
Yep. Yep.

Nate Sellers Huntworth (27:53.851)
Yeah, which is the best way to respond. That's the best way.

Nate Sellers Huntworth (28:01.073)
There is, there is.

Dan Johnson (28:02.812)
I'm really looking forward to seeing what you guys are doing throughout the next the course of next year into 2025. Sounds like it's like on a scale of little medium big. Like, is this going to be something huge or it's a 10?

Nate Sellers Huntworth (28:18.313)
It's a 10. It's a 10. It's exciting. It's very exciting.

Dan Johnson (28:23.876)
Are you, is Huntworth going to start launching cellular trail cameras? No. Okay.

Nate Sellers Huntworth (28:27.375)
No, no, we're going to stick with premium quality clothing and gear, but it is. It's going to be, Homeworth is really rapidly expanding. We're doing a lot of really awesome things that I'm so excited to share Vertec with everybody. I can't wait to share what everything else is going

Dan Johnson (28:32.4)
There you go.

Dan Johnson (28:45.208)
Yeah, perfect. Again, huntworthgear .com, go check it out. And by the time this launches, their website should be up to date and hold all of the new garments with that pattern on it. Nate Mann, I really appreciate you taking time out of your day to school us on the new pattern, and Huntworth, man.

Nate Sellers Huntworth (29:05.321)
It's been absolutely my pleasure, man. Thanks for having me on. Appreciate it. Everybody go check out huntworthgear .com. Can't wait to see you.

‍