On this episode fo the Hunting Gear Podcast, Dan is joined by Brian Malone of PRADCO for an interesting discussion on product development within the hunting industry. Brian is the General Manager and Vice President of brands like Moultrie, Summit, Code Blue, and Whitetail Institute. Brian talks about how they make their product development decisions like whether or not to upgrade or redesign a current product, or introduce a whole new product or product line. Brian also gives us some insight in to product testing, end user feedback, and the importance of bow shop dealers. This is a peek behind the hunting industry curtain, hope you enjoy!